Salesforce promoted Quip CEO Bret Taylor to serve as the company’s president and chief product officer, putting him in charge of global product vision, go-to-market strategy, and design and development. He replaces Alex Dayon, who has become the tech giant’s president and chief strategy officer.

It’s a shift for Taylor, who joined Salesforce last year as part of the acquisition of the productivity software company he cofounded. That’s not to say he’s a stranger to serving as a C-level executive, however. Taylor previously worked as Facebook’s CTO from 2009 to 2012, following the acquisition of FriendFeed, a social networking firm that he also cofounded.

Taylor’s profile inside the company has risen since the Quip acquisition, and the product that his company created has gone on to become a sort of glue underpinning all of Salesforce’s products. During Dreamforce last month, the service received a number of upgrades, including the ability to integrate with third-party services to provide live enhancements to what was once a more traditional word processing system.

As for Dayon, Salesforce said in a press release that he will be working closely with the company’s customers on product direction, as well as driving strategic initiatives for the tech giant. Both Taylor and Dayon will report directly to Salesforce CEO Marc Benioff.

The moves come at a critical time for Salesforce, as the company faces increased competition in the software-as-a-service space that it helped create. While the company has been quite successful, it faces challenges from a number of formidable competitors, including Microsoft and Oracle.