MyVR today announced that it has raised $6.1 million to expand its multichannel property management platform. The company is focused on serving Airbnb hosts and property managers who handle up to roughly 20 properties. MyVR’s software places listings on popular sites like Booking.com, Airbnb, and Home Away. The new funds will be used to expand the management platform’s app and service ecosystem for property managers.

Today, the platform and its marketplace enable property managers to do things like sync activity between booking services and bring together software from companies like Stripe, MailChimp, and Quickbooks.

“In the past year, we’ve launched an app marketplace and services marketplace, and this is one of the big reasons for our funding. We want to ramp up these third-party integrations with third-party service providers,” MyVR CEO and cofounder Jonathan Murray told VentureBeat in a phone interview. In terms of focus, Murray said: “cleaners, maintenance, and service providers; home automation; and financial stuff are the big categories we’ll focus on first.”

The $6.1 million round was led by True Ventures, with participation from existing angel investors. Previous investors in MyVR include SV Angel, Hotwire president Clem Bason, and Chris Dixon (prior to his joining Andreessen Horowitz).

MyVR, a graduate of Y Combinator, has raised $7.5 million since its launch in 2010 and is based in San Francisco, Calif.

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