Presented by SevenVentures


Taking your product to market is the easy part. Building a leading brand separates the weak from the strong.

SevenVentures, a TV media investor and an investment arm of Europe’s largest broadcaster, ProSiebenSat.1 Group, is devoted to creating the next generation of market leaders by helping growth companies scale quickly using TV advertising.

And now the company is announcing that applications are open for their eighth annual SevenVentures Pitch Day (7VPD). They’re looking for the most innovative B2C startups, ready to establish themselves and grow in Germany. They’ll be pitching for the chance to win €3 million in TV advertising in this fast-growing market.

The 7VPD prize

7VPD will take place at the DMEXCO conference in Cologne, Germany on September 12, 2018, where four finalists who want to grow their brands in Germany will present their concepts to a jury of industry experts and entrepreneurs. One lucky winning startup will scoop €3 million in German TV advertising, €200k in online advertising, €30k for the creation of their own TV spot, and a mentoring program from Proctor and Gamble. According to Forbes Magazine, it’s one of the most valuable venture capital prizes in the world.

The hot German market

Germany is a hot and growing market for international companies. With more than 40 million financially solvent households and a gross domestic product (GDP) worth more than €3.7 billion, Germany is the leading EU economy, accounting for over a fifth (21.1 percent) of EU GDP.

From a launchpad in Germany, companies can also easily expand into Austria, Switzerland, and beyond. A local partner like SevenVentures can help international companies navigate these new waters.

Who can apply?

The competition is aimed at the most innovative and creative companies in the B2C space who have a unique physical or digital product, want to scale quickly, and are at the right stage of development to benefit from TV advertising power. Both German companies and international companies that are not yet active in the German market are eligible to participate.

Want to leave the competition behind? Then apply for 7VPD by August 22nd, 2018 for a chance to win over €3 million in advertising budget. 

2018 7VPD jury

The 7VPD offers a jury of industry experts:

  • Michael Stich is an entrepreneur, founder, and a former professional tennis player who counts the Wimbledon Men’s Single and Doubles titles and Olympic Men’s Doubles among his many sporting achievements.
  • Astrid Teckentrup has been vice president of sales at Proctor & Gamble DACH, one of the largest markets for P&G worldwide, since 2015. On a global level, she is responsible for a major global customer.
  • Florian Pauthner & Eun-Kyung Park will team up for the third jury spot: Eun-Kyung is managing director of SevenVentures, and since 2009 has held many executive positions at the ProSiebenSat.1 Group, including for ProSiebenSat.1 Digital (Video), TV channel six, and managing director of SevenOne Adfactory. Florian is managing director of SevenVentures and previously enjoyed a longstanding career as an investment expert as former SevenVentures’ CFO, and in M&A for one of the biggest financial institutions in Northern Europe and at a leading management consultancy.

Presenter Steven Gätjen will accompany the participants, jury, and audience through the hour-long program.

Apply for 7VPD by August 22nd, 2018 for the chance to win over €3 million in advertising spend.

DMEXCO: for key players in digital, marketing, and innovation: Bringing together 40,000 visitors, 1,100 exhibitors, and 500 speakers from around the world for a one-of-a-kind event each year in Cologne, DMEXCO (Digital Marketing and Expo Conference) has set the standard as the place for business minds to learn and inspire, build connections, and for ideas to become actions.


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