Consumers are smarter, TV ads are irrelevant, and ad blockers are rampant. So nowadays many brands have turned to AI-powered influencer marketing to reach them. Don’t miss this VB Live event where you’ll learn how influencers can improve brand reputation, and boost loyalty — and how artificial intelligence can supercharge your influencer campaigns.
Influencer marketing is kind of like word-of-mouth recommendations on the world stage — and it’s paying off. For every dollar you shell out on your influencer marketing campaign, you’ll make $6.50 in return. That means forging partnerships with influencers: active social media users who have built up an audience of enthusiastic and devoted followers.
When a brand connects with an influencer, it’s a paid partnership, asking that social media star to post authentic content about their experience with your product or service. That influencer’s fans trust them about as much as they distrust traditional advertisement techniques, which means that influencer marketing has got a pretty nice lock on successful customer acquisition and sales.
That doesn’t mean hooking up Kim Kardashian with your latest prototype and crossing your fingers. Friend recommendations matter to 70 percent of millennial consumers — and 30 percent of those same consumers are increasingly looking for representation in the media they consume, social media personas who personify their voice and opinions, to see themselves taken seriously on a wider stage.
Add AI to that and you get even greater ROI to content and customer interactions. Companies like global giant Unilever are using advanced analytics and AI-driven insights to optimize and boost their influencer marketing campaigns around the globe. And cloud-based AI super-powers influencer marketing by enabling multiple simultaneous campaigns, predictive scheduling, and dynamically optimizing what the customers you want to reach get to see.
AI powered influencer marketing is one of the most cost-effective, efficient marketing techniques you can tap, offering tremendous ROI, and extends your reach past ad blockers and short attention spans to capture the interest and focus of the specific audience you want to reach, in the most authentic and appealing way possible, backed by the power of predictive AI analytics.
The trick to harnessing this kind of marketing power is that it can’t be a trick at all. If you want to make your way into the hearts and minds of your potential audience, you need to make sure you’re authentic, top to bottom, with more powerfully authentic customer experiences at every touch point.
That’s the foundation. And then there are a number of key best practices, and all of them are required to make sure you don’t trip up, and end up damaging your brand instead of promoting it. Nail down the most essential metrics you’re looking to measure. Be strategic about the influencers you approach — you’re not just looking for the largest number of followers, you’re looking for the kinds of followers they have, where they’re reaching those followers, and how they’re reaching out, and seamlessly integrate your AI insights into every step of your strategy.
But remember: You need to approach any influencer marketing campaign as strategic partners working together — remembering they’re not your employee, and they’re not going to lie for you. And you need to decide just how much truth you think you can stand, and withstand, before you ever take a single step in an influencer’s direction.
Want to know more about how AI can help you do everything from find the right influencer to uncover the right customers, what an influencer campaign looks like, and how an influencer strategy can directly impact your bottom line? Don’t miss this VB Live event.
Don’t miss out.
Attend this webinar and learn:
Attend this webinar and learn:
- The role of AI in targeted influencer marketing
- How AI will help predict influencer performance, recommend the right incentives, and evaluate influencer-generated content
- The relationship between PR tactics and community voice, and how to automate both
- How AI is moving beyond just tracking engagement and reach to measuring the most influential accounts
- How real brands think about influencers as a strategy to strengthen their bottom line
Amanda Brown, Senior Manager Digital Marketing, TGI Fridays
- Mae Karwowski, Founder and CEO, Obviously
- Taimoor Dar, Head of Community, Yummly
- Stewart Rogers, Analyst-at-Large, VentureBeat
- Rachael Brownell, Moderator, VentureBeat
Sponsored by Obviously