Conversational AI is arguably the most advanced and important application area for business AI right now. As such, it calls for a special focus. That’s why Transform, the “AI event of the year,” will be launching the Conversational AI Summit, a new event within the two-day conference, held on July 10 & 11 in San Francisco. VentureBeat is partnering with Bold360, a service provider in conversational AI product, as an exclusive sponsor of the event.

Starting with the big picture, experts from Google, Amazon, Microsoft, and Salesforce will discuss just how far tech has come in understanding human speech. The Summit will look at the results-oriented use cases from brands of every size, tackle the third-party versus in-house debate, and give executives the tools and strategies to launch their company’s competitive advantage. There will be eight deep-dive sessions, some featuring businesses already achieving real ROI with conversational tech, and peering over their shoulders to learn how to do the same at home.

Investing in transformative tech requires some work: Companies need to reach customers wherever they are, whether it be via a text-based messaging app, or behind their kitchen counter talking with a smart assistant. That means understanding the specific AI technologies underlying conversation — natural language processing and understanding — but also how to properly package it up in a real application that hands off interaction to a payment system, a company’s web site, or a real human at a customer support desk at the right times.

Over the two days, the Conversational AI Summit will dive in to best ways to do this, including how to approach a conversational strategy from the top down for the customer journey from engagement to conversion and support, to the discrete products to invest in or support, like messaging, bots, and smart assistants.

This event is a must-attend for executives overseeing marketing, product, customer experience, growth, and innovation, who want to stay on top of the latest trends. Transform will be showcasing and debating advances in all AI business applications areas, where you’ll be able to network with some of the most disruptive thought leaders in AI who are leading the way.

70 percent of attendees who have already registered for Transform have indicated that NLP is their strongest area of interest. This reflects what’s happening outside: More than 9 out of 10 companies are investing in voice commerce and technologies, and 94 percent say they plan to increase their investments in this area next year, according to a recent study by Adobe. Over 750 executives are expected to attend Transform this year, squaring off not only about the future of it all, but how businesses should be applying it right now.

Space is limited — you can register here at Transform: Accelerating your business with AI, and take a look at the conversations you’ll be a part of.