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Dropbox has announced a trio of new products aimed at the increasingly distributed workforce, with a particular focus on video communication.
Asynchronous communication — communication that isn’t in real time — is widely regarded as a key cornerstone of remote work. It enables teams spread across multiple locations and time zones to stay connected without having to be online at the same time. Email is one of the best examples of this, but it’s not ideal for every situation — which is where video comes into play.
The Zoom boom is well-documented, of course, but so is Zoom fatigue — people get burned out having to participate in live video calls all the time. That’s why Dropbox has lifted the lid on Dropbox Capture, a visual communication tool that lets anyone on a team share explainer videos or messages as if they were in the room.
Using Dropbox Capture, users can create short videos, including sharing their screen as part of a presentation. It’s about bringing context that would be difficult to convey via email — without having to schedule more virtual meetings.
Such videos have been a major trend across the technological landscape. Asana launched video-messaging on its platform back in June, while last month Cisco launched an asynchronous video platform called Vidcast. Elsewhere, enterprise video unicorn Loom recently launched an SDK that lets any company add video messaging to itsx apps.
As a cloud storage platform, Dropbox has always been used to store large videos, but the company said it saw a 50% increase in the number of video-editing files added between 2019 and 2020. The problem is that a combination of large files, low bandwidth, and different formats can make it difficult to share video content with peers and managers.
This is why Dropbox is launching a video collaboration tool called Replay — to make it easier to request and receive feedback from a central place without having to download files or send replies through third-party channels, such as email or Google Docs. Replay also supports comments and annotations for specific frames.
Finally, the company also announced Dropbox Shop, which is a sales platform that helps creators monetize their work by turning a file into a product.
It’s worth noting that this only applies to digital content — such as photos or illustrations. But it marks a notable evolution for Dropbox and allows users to create product listings from their creations with just a few clicks and send them to anyone, anywhere.
Dropbox Capture is available in beta today for all business and personal plan subscribers, while Dropbox Replay and Dropbox Shop will be arriving in beta “soon.”
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