Today, Snapchat announced the development of Geofilters, which let you add a filter over your photo that shows your location.
Geofilters will be available in New York City and Los Angeles starting today. The company has also made the filters available in a number of undisclosed locations that users will be able to find, said VP of Communications Mary Ritti.
video posted on the Snapchat blog, users can be seen adding Geofilters to photos taken at Disneyland and Venice Beach as well as retail fronts. If you want to meet up with friends, doing so via Snapchat may now be as easy as snapping a photo, adding a Geofilter and sending it on its way.
For now, it's all about making temporary photos look that much more appealing to app users.