Stories by Amir Bozorgzadeh
Avatars will be our guides in immersive AR worlds — and brands need to be ready
AR and VR creators have an unheralded tool to make their content shine: 3D reconstruction tech
Impact investing is driving the most exciting emerging technologies
The AR Cloud will infuse meaning into every object in the real world
Spatial audio design is key to creating ‘presence’ in VR and AR
While AR plays catch-up in other sectors, it’s taking over the enterprise
In 2018, VR stopped “having potential” and started being real
Mixed reality companies should embrace a ‘yes, and’ strategy to competition
Understanding the power of the avatar will be essential for VR’s future
VR arcades are playing a leading role in the consumer market
4 false narratives confusing our understanding of mixed reality
Social VR’s best platform is the open web, not walled gardens
It’s time to embrace China’s mixed reality market
Data visualization in mixed reality can unlock big data’s potential
The U.K. is becoming a global hotbed for VR and AR
Why London startups are immune to the EU brain drain to the U.S.
Europe needs to halt its startup brain drain to the U.S.
“The GIFs of VR” — PanoMoments demonstrates a new appeal for the medium
Virtualitics raises $7 million to bring mixed reality and big data to the sci-fi future
The WebXR API opens the door to a new breed of cross-reality games
Mixed reality analytics are critical for VR/AR startups
VR browsers are key to a more immersive web
Inside one VR company’s iterative path to becoming revenue-positive
WebVR is becoming WebXR to make a simple, unified framework for all devices
The state of WebVR heading into 2018
360 VR advertising is the industry’s first sticky monetization model
VR’s marketing conundrum — and how to fix it
European VR companies institute standards for watching you watch ads
The VR industry needs to avoid intrusive ads for as long as possible
New XR Basefund preps €50 million fund for VR and AR early stage startups
Portugal is building a startup mega campus in Lisbon
Social VR is evolving, and AltspaceVR paid the price
Facebook’s botched Messenger rollout isn’t hurting chatbots
What your company can learn from Google’s Area 120 model
Portugal’s scaleup ecosystem is growing twice as fast as the European average
VR startups go into cockroach mode to survive barren consumer market
Why iteration is the key to great WebVR games
VR’s high fidelity obsession is holding it back
