Eren Celebi

Principal Engineer, WPP

Eren Celebi is a Principal Engineer at WPP (Global Growth Consulting and Technology Agency), where he supports the executive team on technology, AI and innovation practices. He previously led WPP's Global AI community and advised AI research at New York University’s Engineering School.

Synthetic audience on monitor — Credit: VentureBeat made with Midjourney

AI synthetic audiences are already here and poised to upend the consulting industry

I’ve seen that with very simple information about a person, such as their age, neighborhood and gender, certain behaviors can be modeled with 72% accuracy.

Eren Celebi

April 24, 2026