Jeff Smedsrud, HealthCare.com

Co-founder and CEO of HealthCare.com

Jeff Smedsrud is Chief Executive Officer of HealthCare.com, a leading search engine and comparison tool for health insurance plans. In his 30-year career, Jeff has built and grown health insurance marketing and business companies, and was instrumental launching healthinsurance.org, healthedeals.com and pivothealth.com. Previously, Jeff was Chief Marketing Strategy Officer and Senior Vice President of The IHC Group, a publicly traded insurance holding company.