Jon Stojan

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Why Sleepyhead bet everything on one customer segment — and how it paid off

There are plenty of things you expect to give up when you move into a college dorm, like privacy, home-cooked meals, and the ability to shower without wearing flip-flops. But a good night’s sleep shouldn’t be one of them. For Sleepyhead founder Steven Van Alen, an uncomfortable dorm mattress became more than a college inconvenience. It sparked an idea.