Zoher Karu, eBay

Guest Author

Zoher Karu is Vice President of Global Customer Optimization and Data at eBay, where he works to use data, analytics, and insights to drive growth across all customer interactions, with both buyers and sellers. Prior to joining eBay, Zoher served as Vice President of Marketing Analytics and Insight at Sears Holdings, leading efforts to drive customer behavior and loyalty, both in-store and online.