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RAD Intel Launches RADAR at UNBOUND 2026 to Help Brands Build Authority Across GEO, AEO and SEO

<p><strong></strong></p><p><strong><i>RADAR puts RAD Intel’s AI platform into action, helping brands build authoritative content for the way audiences discover, research and make decisions today</i></strong></p><p></p><p>BOSTON--(BUSINESS WIRE)--September 17, 2026--</p><p><a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.radintel.ai%2F&amp;esheet=54605753&amp;newsitemid=20260917178161&amp;lan=en-US&amp;anchor=RAD+Intel&amp;index=1&amp;md5=8a514a31284ed9023ff6200d6a99796a" shape="rect">RAD Intel</a>, an AI-driven holding company building, acquiring and growing intelligence-driven businesses, today announced the launch of RADAR at UNBOUND 2026, HubSpot’s flagship event for modern growth leaders.</p><p>RADAR is RAD Intel's new editorial platform, built directly on the company's proprietary AI platform and using predictive intelligence to help marketers understand what audiences are interested in, identify the trends shaping their markets and build relevant marketing around those opportunities.</p><p>The new editorial platform applies that intelligence to modern brand building across generative engine optimization, answer engine optimization, search engine optimization and brand-owned digital channels. RADAR connects RAD Intel’s technology with experienced marketing, editorial and creative judgment to turn that intelligence into original reporting and authoritative content.</p><p>“RADAR starts with understanding,” said Maria Brown, chief portfolio marketing officer at RAD Intel. “Our platform helps us see what audiences are interested in, which trends are gaining relevance and how the market is developing around them. That gives our entire team of marketers a smarter foundation for building the brand, shaping content and strengthening how it shows up across search and AI discovery. The platform informs the direction. Our team brings the judgment, creativity and human voice.”</p><p><strong>A Modern Approach to Brand Building</strong></p><p>Brand strategy, thought leadership, search performance and AI discovery can no longer operate as separate workstreams. People move between search engines, AI assistants, social platforms and brand-owned websites as they research companies and make decisions.</p><p>Traffic from AI sources to U.S. retail websites increased<a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fblog%2Fai-traffic-surge-retail-sites-not-machine-readable&amp;esheet=54605753&amp;newsitemid=20260917178161&amp;lan=en-US&amp;anchor=nearly+400%25&amp;index=2&amp;md5=eaa86cf753c53ad99831941ae8f7c4f8" shape="rect"> nearly 400%</a> year over year during the first three months of 2026. As more research happens inside synthesized answers, brands increasingly need original, well-structured and evidence-backed content that search engines and AI systems can understand, retrieve and cite.</p><p>RADAR brings GEO, AEO and SEO into one connected approach to brand authority. Its editorial model combines original reporting, clear subject expertise and supporting evidence to build a body of work around the topics a brand has a credible reason to own. Built on RAD Intel’s platform, that approach connects discovery strategy to audience interests and market relevance, helping marketers decide where a brand should focus and where it has something meaningful to contribute.</p><p><strong>Turning Platform Intelligence Into Brand Authority</strong></p><p>RADAR will publish original analysis, executive perspectives, research, portfolio news and practical guidance across marketing AI, Decision Intelligence, the creator economy, modern M&amp;A and RAD Intel’s Artificial Intelligence Buyout strategy.</p><p>RADAR takes two complementary approaches to reporting: timely coverage of developments as they happen and deeper analysis of the patterns behind them. That reporting extends across articles, interviews, <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FBKj6PChY3Tw%3Fsi%3DxpCX6p0io5T5l9dQ&amp;esheet=54605753&amp;newsitemid=20260917178161&amp;lan=en-US&amp;anchor=video&amp;index=3&amp;md5=b4dc91b154e213277308fa7846a8b582" shape="rect">video</a> and other multimedia, giving audiences different ways to discover and engage with RADAR’s work. Rather than treating every spike in attention as a lasting trend, RADAR uses audience and market intelligence to examine why an idea is gaining relevance, who it resonates with and whether the behavior underneath it is likely to matter beyond the moment.</p><p>That approach is reflected in stories such as <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.radintel.ai%2Fperspective%2Fthe-difference-between-trendspotting-and-pattern-recognition&amp;esheet=54605753&amp;newsitemid=20260917178161&amp;lan=en-US&amp;anchor=The+Difference+Between+Trendspotting+and+Pattern+Recognition&amp;index=4&amp;md5=df69cb036d4298b973924da7c488259e" shape="rect"><i>The Difference Between Trendspotting and Pattern Recognition</i></a>, which looks beyond identifying a cultural trend to examine the audience behaviors that can explain why some ideas disappear quickly while others endure.</p><p>“There’s a difference between reporting that something is happening and understanding the pattern underneath it,” said Carly Cowie, editor in chief of RADAR. “RADAR is built to do both. We can cover a development as it happens, then use audience intelligence, research and editorial judgment to understand why it matters and what connects it to the larger market. The result is original reporting with a point of view that can build authority well beyond the news cycle.”</p><p>RADAR is debuting during<a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Funbound.hubspot.com%2F&amp;esheet=54605753&amp;newsitemid=20260917178161&amp;lan=en-US&amp;anchor=UNBOUND+2026&amp;index=5&amp;md5=f50011fee5a0e97961a4f2e0f9c70a53" shape="rect"> UNBOUND 2026</a>, taking place Sept. 16-18 in Boston. The event brings together marketing, sales, customer experience and revenue leaders focused on connected systems, AI-driven execution and measurable growth.</p><p>Following the launch, RADAR will support authority building across RAD Intel’s portfolio and be available to select brands and agency partners seeking a stronger presence across search, AI discovery and the web.</p><p><strong>About RAD Intel</strong></p><p><a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.radintel.ai%2F&amp;esheet=54605753&amp;newsitemid=20260917178161&amp;lan=en-US&amp;anchor=RAD+Intel&amp;index=6&amp;md5=2f39b759498b94424f678b9bbca55c60" shape="rect">RAD Intel</a> is an AI-driven holding company that builds, acquires and grows intelligence-driven operating businesses. Its Artificial Intelligence Buyout strategy connects established companies to shared intelligence and capabilities designed to improve decisions, strengthen execution and create compounding growth across the portfolio.</p><p>RAD Intel’s five operating companies are RAD Amplify, Lickly, AV Communications, Atomic Capital and Altivera Vision. Together, they apply shared intelligence across enterprise creator marketing, marketing Decision Intelligence, multicultural marketing, emerging markets and vision care.</p><p><img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260917178161r1&amp;sid=ventb&amp;distro=nx&amp;lang=en" style="width:0;height:0"><span class="bwct31415"></span></p><p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20260917178161/en/" rel="nofollow">https://www.businesswire.com/news/home/20260917178161/en/</a></span></p><p><b>Media Contact</b><br>Josh Etkin<br>RAD Intel<br><a rel="nofollow" href="mailto:press@radintel.ai" shape="rect">press@radintel.ai</a></p>
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Latinia Defines a New Decision and Governance Layer for Real-Time Banking Events

<p><strong></strong></p><p><strong> <i>Banking software platform brings real-time decisioning, critical communications and governance into a single architectural layer purpose-built for payments, authentication, fraud and other mission-critical banking events.</i> </strong></p><p></p><p>BARCELONA, Spain--(BUSINESS WIRE)--September 16, 2026--</p><p> <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Flatinia.com%2Fwp-content%2Fthemes%2Flatinia%2Fassets%2Fvideos%2Fhome-video_eng.mp4&amp;esheet=54602028&amp;newsitemid=20260915249138&amp;lan=en-US&amp;anchor=Latinia&amp;index=1&amp;md5=e2abf8fc02f94a8a4cadd7264c583551" shape="rect">Latinia</a>, a provider of decision-centric technologies for financial institutions, today <b>outlined the architecture behind its Critical Event Governance approach, designed to help banks decide, govern and execute customer interactions triggered by real-time financial events.</b> </p><p id="news-body-cta">This press release features multimedia. View the full release here: <a href="https://www.businesswire.com/news/home/20260915249138/en/" rel="nofollow">https://www.businesswire.com/news/home/20260915249138/en/</a></p><p> “Banks already have systems to process payments, detect fraud and manage customer relationships. What has been missing is a purpose-built layer to decide and govern what happens between a <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Flatinia.com%2Fen%2Ftechnology%2Fcritical-alert-engine&amp;esheet=54602028&amp;newsitemid=20260915249138&amp;lan=en-US&amp;anchor=critical+banking+event&amp;index=2&amp;md5=579cd33b2a11daaf6bb0dc087830cd54" shape="rect">critical banking event</a> and the customer interaction it generates,” said Marc Alcón, CEO of Latinia. “That is the architectural layer Latinia was built to deliver; <b>tackling this gap by providing a decision and </b><a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Flatinia.com%2Fen%2Fsolutions%2Fprofitability-customer-experience&amp;esheet=54602028&amp;newsitemid=20260915249138&amp;lan=en-US&amp;anchor=governance+layer+between+banking+systems+and+customer+interactions&amp;index=3&amp;md5=7c51fd7d909ca30b1ae31f7c58be9e21" shape="rect"><b>governance layer between banking systems and customer interactions</b></a><b>.”</b> </p><p> Built on an event-driven architecture, <b>Latinia analyzes transactional events as they occur and applies bank-defined business rules to determine whether an action is required, its priority, and how the resulting communication should be executed. </b>The architecture is designed around a simple sequence: banking event, decision, governance and customer interaction. </p><p> <b>A payment authorization, transfer, card transaction, authentication request or fraud-related event can therefore be evaluated in its transactional context rather than treated simply as a message to be delivered.</b> Banks can apply prioritization, resilience and business rules while maintaining traceability throughout the communication lifecycle. </p><p> <b>This approach also separates decision and communication logic from core banking systems and individual channel providers.</b> As a result, institutions can add or change channels and providers while maintaining centralized governance over the underlying business logic. </p><p> <b>“Customer journey platforms orchestrate engagement around customers. </b><a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.businesswire.com%2Fnews%2Fhome%2F20260810124578%2Fen%2FThe-Real-Time-Banking-Gap-Why-Event-Driven-Banking-Requires-More-Than-Customer-Journeys&amp;esheet=54602028&amp;newsitemid=20260915249138&amp;lan=en-US&amp;anchor=Our+architecture+governs+decisions+and+interactions+around+banking+events%2C%26%238221%3B&amp;index=4&amp;md5=dd27595c41d36cef08abaa3fda0094b6" shape="rect"><b>Our architecture governs decisions and interactions around banking events,”</b></a> Alcón added. “The distinction becomes increasingly important as payments and other banking processes move to real time.” </p><p> Latinia’s platform combines a <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Flatinia.com%2Fen%2Ftechnology%2Freal-time-decision-engine&amp;esheet=54602028&amp;newsitemid=20260915249138&amp;lan=en-US&amp;anchor=Real-Time+Decision+Engine&amp;index=5&amp;md5=b51fa95bb6be69f596e7299b94aa5776" shape="rect">Real-Time Decision Engine</a> with capabilities for critical alerts, customer alert preferences and contextual Next-Best-Actions. Business teams can configure rule-based strategies and delivery priorities while operating within the governance framework established by the financial institution. </p><p> The platform is <b>designed to support both legacy and cloud banking environments</b> and connects with core banking systems, customer data repositories and communication providers through APIs, adapters and connectors. </p><p> <b>Latinia’s technology currently supports more than 170 million banking customers</b>, while its Real-Time Decision Engine can analyze more than 50,000 business rules per second. <b>More than 30 banks across Europe, the United Kingdom, Latin America and Central America</b> use Latinia technologies. </p><p> “As <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Flatinia.com%2Fen%2Fsolutions%2Foperational-efficiency&amp;esheet=54602028&amp;newsitemid=20260915249138&amp;lan=en-US&amp;anchor=banking+becomes+increasingly+event-driven&amp;index=6&amp;md5=8f84eb18b33747eb43ae66770e52c587" shape="rect">banking becomes increasingly event-driven</a>, the competitive advantage will come from what institutions can decide and execute around those events,” said Alcón. <b>“Our objective is to give banks a governed environment where payments, security and customer interactions can operate with the speed, resilience and accountability that real-time banking requires.”</b> </p><p> <b><i>About Latinia</i></b> </p><p> <i>Latinia is a decision-centric banking software company providing the real-time decision and governance layer between critical financial events and customer interactions. Its technology enables financial institutions to evaluate banking events in real time, apply business rules and governance, and orchestrate resilient and traceable customer interactions across digital channels.</i> </p><p> <i>Purpose-built for payments, authentication, fraud prevention and other mission-critical banking processes, Latinia helps banks transform real-time financial events into secure, contextual and measurable customer interactions.</i> </p><p><img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260915249138r1&amp;sid=ventb&amp;distro=nx&amp;lang=en" style="width:0;height:0"><span class="bwct31415"></span></p><p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20260915249138/en/" rel="nofollow">https://www.businesswire.com/news/home/20260915249138/en/</a></span></p><p> <b><i>Press </i></b><br><i>Oriol Ros (Corporate Development) – <a rel="nofollow" href="mailto:oros@latinia.com" shape="rect">oros@latinia.com</a></i> </p>
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Lickly Unveils New Brand and Decision Intelligence Platform at UNBOUND 2026

<p><strong></strong></p><p class="bwalignc"><strong> <i>AI-driven platform expands beyond influencer intelligence to help marketers make decisions they can defend</i> </strong></p><p></p><p>BOSTON--(BUSINESS WIRE)--September 16, 2026--</p><p> <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lickly.com%2F&amp;esheet=54604916&amp;newsitemid=20260916170734&amp;lan=en-US&amp;anchor=Lickly&amp;index=1&amp;md5=1564c087da7ae75141c7a0bcc0a14742" shape="rect">Lickly</a>, an AI-driven Decision Intelligence platform for marketing and a RAD Intel company, today unveiled a new brand and expanded vision at UNBOUND 2026. The self-service SaaS platform helps brands and agencies understand who they need to reach, identify the creators and strategies best aligned to reach them and forecast potential campaign outcomes before marketing dollars are spent. </p><p id="news-body-cta">This press release features multimedia. View the full release here: <a href="https://www.businesswire.com/news/home/20260916170734/en/" rel="nofollow">https://www.businesswire.com/news/home/20260916170734/en/</a></p><p> The new positioning reflects a fundamental problem Lickly believes marketing technology has yet to solve: Marketers have more data, dashboards and AI-generated answers than ever but still struggle with the most important question: What should we do next? </p><p> Lickly applies Decision Intelligence to help answer that question, turning audience intelligence into actionable recommendations backed by evidence rather than simply reporting what happened or generating another AI answer. </p><p> The result is the promise behind Lickly's new brand: Marketing Decisions You Can Defend. </p><p> “Marketing has spent decades building technology to tell us what happened. The next frontier is helping marketers decide what to do next,” said Bradley Silver, president and co-founder of Lickly. “That’s the shift Lickly is driving, from more intelligence to better decisions backed by evidence.” </p><p> <b>From Influencer Intelligence to Decision Intelligence</b> </p><p> Lickly launched with an audience-first approach to influencer marketing, challenging an industry that has traditionally started with creator search. </p><p> Rather than beginning with creator selection, Lickly starts by identifying the audience a brand is trying to influence. It analyzes audience behaviors, micro-communities and cultural signals, then combines those insights with creator intelligence, brand safety, competitive intelligence and predictive forecasting to inform campaign decisions before launch. </p><p> That foundation led to a larger realization: The problem Lickly was solving extended beyond influencer discovery to broader marketing decision-making. </p><p> “Influencer marketing exposed a much bigger problem,” said Nita Patel, chief marketing officer of Lickly. “Marketers have plenty of dashboards and AI tools giving them answers. They need to know what to do next and have enough evidence to defend why they’re doing it. That's the evolution from audience intelligence to Decision Intelligence and the idea behind everything we do at Lickly.” </p><p> The platform is designed to help teams move from broad audience understanding to specific recommendations across the campaign life cycle, including audience identification, creator selection, brand and legal safety, campaign strategy, competitive intelligence, performance forecasting and measurement. </p><p> “The future of creator marketing depends on connecting audience intelligence, cultural relevance and business outcomes. Lickly brings those elements together, helping us look beyond surface-level metrics and make more informed decisions about creator fit, content and investment. For an agency working across diverse audiences and complex client needs, it provides the strategic clarity needed to build more relevant, accountable and effective creator programs,” said Tonia Au, director of media and PR at AV Communications. </p><p> <b>AI That Strengthens Marketing Judgment</b> </p><p> As generative AI becomes embedded across marketing organizations, Lickly is taking a different approach to how AI should participate in high-stakes decisions. </p><p> Unlike general-purpose AI that generates an answer from a single prompt, <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.radintel.ai%2Fperspective%2Flickly-named-2026-global-ai-awards-winner-for-ai-product-or-service&amp;esheet=54604916&amp;newsitemid=20260916170734&amp;lan=en-US&amp;anchor=Lickly%27s+proprietary+M%26%23179%3BVR&amp;index=2&amp;md5=25397f761bbb75d73c2f0ba38ed611d4" shape="rect">Lickly's proprietary M³VR</a><a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.radintel.ai%2Fperspective%2Flickly-named-2026-global-ai-awards-winner-for-ai-product-or-service&amp;esheet=54604916&amp;newsitemid=20260916170734&amp;lan=en-US&amp;anchor=TM&amp;index=3&amp;md5=0ce33c0d1e02ab8db64ad9f32a363bdf" shape="rect"><sup>TM</sup></a> methodology questions, verifies, reasons and validates across multiple models, signals and reasoning paths before delivering an evidence-backed recommendation. </p><p> Marketers see both the recommendation and the evidence behind it, allowing them to challenge the reasoning and make the final decision themselves. </p><p> “We don't ask marketers to trust AI. We give them better evidence so they can trust—and defend—their own decisions,” Patel added. </p><p> “CMOs are being asked to make bigger bets with less room to be wrong,” said Maria Brown, chief portfolio marketing officer at RAD Intel. “You’re choosing audiences, messages, channels and spend every day, and you need to know what’s actually informing those choices. Lickly gives marketers a clearer basis for making those calls and the confidence to stand behind them.” </p><p> <b>A New Brand for a Bigger Ambition</b> </p><p> The new Lickly identity reflects the company's expanded ambition while retaining its audience-first foundation. It speaks directly to the accountability facing marketing leaders as AI plays a greater role in decision-making. </p><p> The company is introducing the new brand and Decision Intelligence vision at UNBOUND 2026 in Boston, Sept. 15–18, where attendees can experience the Lickly platform and its audience-first approach firsthand. </p><p> “Marketing will always require human judgment,” Silver said. “Decision Intelligence gives marketers better evidence behind that judgment. When someone asks, ‘Why did you make this decision?’ we want every marketer to have an answer they can defend.” </p><p> <b>About Lickly</b> </p><p> Lickly is a RAD Intel company and a self-service, AI-driven Decision Intelligence platform that helps brands and agencies make stronger marketing decisions before, during and after campaigns. </p><p> Starting with the audience, Lickly combines audience, competitive, creator, cultural and campaign intelligence with predictive forecasting and real-time optimization in one connected platform. Its proprietary M³VR<sup>TM</sup> methodology evaluates recommendations across multiple AI models and reasoning paths, helping marketers understand what to do, why it is being recommended and what evidence supports the decision. Learn more at <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.lickly.com&amp;esheet=54604916&amp;newsitemid=20260916170734&amp;lan=en-US&amp;anchor=www.lickly.com&amp;index=4&amp;md5=71c6b4adbb2086cc515f4bad3252b8c1" shape="rect">www.lickly.com</a>. </p><p><img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260916170734r1&amp;sid=ventb&amp;distro=nx&amp;lang=en" style="width:0;height:0"><span class="bwct31415"></span></p><p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20260916170734/en/" rel="nofollow">https://www.businesswire.com/news/home/20260916170734/en/</a></span></p><p> <b>Media Contact <br></b>Josh Etkin <br>RAD Intel <br><a rel="nofollow" href="mailto:Press@RADintel.ai" shape="rect">Press@RADintel.ai</a> </p>
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Bleu Garde Announces Landmark EPA Registration for Arresta® at Builds Bio+ Philadelphia Life Science Symposium

<p><strong></strong></p><p class="bwalignc"><strong> <b>EPA Registration Establishes Arresta as a Virucidal Air Treatment, Air Sanitizer and Fungistat, Creating a New Approach to Reducing Airborne Pathogens Where People Live, Work and Gather</b> </strong></p><p></p><p>PHILADELPHIA--(BUSINESS WIRE)--September 15, 2026--</p><p> Bleu Garde, LLC, a science and technology company developing next-generation indoor air treatment technologies for pathogen reduction, environmental health and pandemic preparedness, today announced at the <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fbuildsbio.org%2F5th-annual-symposium-philly%2F&amp;esheet=54604205&amp;newsitemid=20260915752743&amp;lan=en-US&amp;anchor=Builds+Bio%2B+5th+Annual+Philadelphia+Life+Science+Symposium&amp;index=1&amp;md5=36ca579c019f5dba532fa04ba94ce1ea" shape="rect">Builds Bio+ 5th Annual Philadelphia Life Science Symposium</a> that the U.S. Environmental Protection Agency (EPA) has <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww3.epa.gov%2Fpesticides%2Fchem_search%2Fppls%2F099121-00002-20260903.pdf&amp;esheet=54604205&amp;newsitemid=20260915752743&amp;lan=en-US&amp;anchor=registered+Arresta%26%23174%3B&amp;index=2&amp;md5=1f297aea858b20013f85183b91210445" shape="rect">registered Arresta®</a> for use as a virucidal air treatment, air sanitizer and fungistat, including use in occupied indoor spaces in accordance with its EPA-approved label. </p><p> The announcement at Builds Bio+ brings the achievement before a community focused on advancing life sciences innovation and the infrastructure and environments that enable it. Builds Bio+ brings together leaders spanning science, biotechnology, healthcare, engineering, real estate, investment and the built environment to accelerate the growth of the life sciences ecosystem. Bleu Garde’s EPA registration represents an innovation at the intersection of several of those disciplines: microbiology, exposure science, engineering, environmental health and the design and operation of the indoor environments in which people live, work, learn and receive care. </p><p> “Some of the most important advances in life sciences occur when scientific discovery moves beyond the laboratory and begins addressing real-world challenges,” said Nancy J Kelley, JD, MPP, Founding Member of Builds Bio+ and President &amp; CEO of Nancy J Kelley + Associates. “That is why this is such a meaningful announcement to make at the Builds Bio+ Philadelphia Symposium. Bleu Garde’s work brings together science, engineering, environmental health and the built environment in a way that reflects the interdisciplinary innovation our organization was created to advance.” </p><p> The EPA registration represents a major milestone in indoor air treatment. Arresta is a first-of-its-kind EPA-registered antimicrobial air treatment designed to continuously treat the air while people are present. Unlike episodic approaches that require a space to be vacated during treatment, Arresta brings active air treatment into the occupied environment, creating an additional tool for addressing airborne microorganisms where exposure can occur. </p><p> The registration follows more than six and a half years of scientific research, efficacy testing, exposure assessment, engineering development and extensive engagement with EPA as Bleu Garde worked through the regulatory and scientific questions associated with a new approach to reducing airborne pathogens in occupied environments. </p><p> “This is much more than a regulatory milestone for Bleu Garde. It represents the culmination of extraordinary collaboration, scientific rigor and persistence,” said Etienne Grignard, Founder and Chief Executive Officer of Bleu Garde. “Treating airborne pathogens continuously in occupied spaces raised scientific and regulatory questions that required an extensive body of evidence and close engagement throughout the regulatory process. We remained committed to the science and to establishing a pathway for an entirely new approach to airborne pathogen reduction.” </p><p> “And this achievement belongs in large measure to our science and engineering team, who devoted more than six years to solving complex problems,” Grignard continued. “Our team brought together expertise in microbiology, infectious diseases, aerosol and exposure science, chemistry, engineering, environmental health and regulatory science—designing studies, generating and analyzing an enormous body of data, and engineering systems capable of precisely controlling how Arresta is delivered into the air. Their scientific rigor, ingenuity and persistence made this registration possible, and I am enormously proud of what this team has accomplished.” </p><p> Mitch Simpler, Founding Member of Builds Bio+ and Chairman of the Board of Bleu Garde, said the announcement reflects a convergence between life sciences innovation and the environments in which that innovation ultimately has impact. </p><p> “For decades, those of us involved in designing and engineering life sciences and healthcare environments have focused on creating buildings that enable extraordinary science,” Simpler said. “Bleu Garde asks us to think about the built environment in another way: not simply as the place where science happens, but as an environment in which science and engineering can be applied directly to an important public health challenge. This is precisely the kind of cross-disciplinary innovation we should be bringing before the life sciences community.” </p><p> <b>Years of Science Behind a New Approach to the Air We Share</b> </p><p> Arresta is powered by Grignard Pure® Technology, Bleu Garde’s proprietary air treatment system. Arresta is dispersed into indoor air at ultra-low concentrations through purpose-designed dispensing technology, where it acts against airborne microorganisms in accordance with its EPA-registered label. </p><p> “From the outset, our standard was not simply to demonstrate that the technology could work—we needed the scientific evidence to establish how it works, how effectively it works and how it can be used responsibly in the real-world environments where people are actually present,” said Gurumurthy “Ram” Ramachandran, Ph.D., Chief Science Officer of Bleu Garde, and Professor and Co-Deputy Chair of the Department of Environmental Health and Engineering at the Johns Hopkins Bloomberg School of Public Health. “That required years of rigorous efficacy testing, exposure science, independent validation and an unwavering commitment to following the evidence wherever it led.” </p><p> <b>An “Air First” Approach to Restoration and Remediation</b> </p><p> Bleu Garde is preparing to first introduce Arresta into the restoration and remediation market through its relationship with SERVPRO®, one of the largest property restoration networks in the United States. </p><p> The rollout is intended to make Arresta available through SERVPRO’s nationwide network of independently owned and operated franchise locations, providing participating restoration professionals with a new “Air First” capability in responding to water and mold events. </p><p> SERVPRO's professional services network of more than 2,400 independently owned and operated franchises spans all 50 states. The planned rollout gives Bleu Garde an established channel through which the technology can be made available to SERVPRO's network, allowing individual franchisees to utilize the technology in serving residential and commercial customers. </p><p> <b>About Arresta®</b> </p><p> Arresta® is Bleu Garde’s EPA-registered air treatment powered by the company’s proprietary Grignard Pure® Technology System. Arresta is registered for use as a virucidal air treatment, air sanitizer and fungistat and is designed for deployment in occupied indoor environments in accordance with its EPA-approved labeling. </p><p> Arresta is delivered through Bleu Garde’s purpose-designed dispersion technology to create controlled airborne concentrations of the active formulation. The platform is designed to complement—not replace—appropriate ventilation, filtration, cleaning, moisture control and other established infection-prevention and indoor environmental practices. </p><p> EPA Registration No. 99121-2. Always read and follow label directions. </p><p> <b>About Bleu Garde</b> </p><p> Bleu Garde, LLC is a science and technology company developing next-generation indoor air treatment solutions for airborne pathogen reduction, environmental health and pandemic preparedness. Powered by proprietary Grignard Pure® Technology, Bleu Garde’s platform combines EPA-registered chemistry, controlled dispersion technology and scientific validation to address airborne microorganisms in real-world indoor environments. </p><p> Bleu Garde’s mission is to help transform indoor environments from passive spaces into an active component of pathogen reduction strategies where people live, work, learn and receive care. </p><p> For more information, visit <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.bleugarde.com&amp;esheet=54604205&amp;newsitemid=20260915752743&amp;lan=en-US&amp;anchor=www.bleugarde.com&amp;index=3&amp;md5=aa2269ee9a212bdbb74129f8a434cadf" shape="rect">www.bleugarde.com</a>. </p><p> <b>About Builds Bio+</b> </p><p> Builds Bio+ is a nonprofit, membership-driven organization dedicated to connecting the life sciences ecosystem and advancing the growth of life sciences clusters through collaboration, education, research and industry programming. Founded in 2018, Builds Bio+ convenes leaders across science, healthcare, biotechnology, real estate, architecture, engineering, construction, investment and related disciplines to address the opportunities and infrastructure required to support life sciences innovation. </p><p> Builds Bio+ operates across major life sciences markets including the Greater New York metropolitan region, New Jersey, Philadelphia and London/ UK and hosts symposiums, educational programs and industry events designed to strengthen connections across the life sciences community. </p><p> For more information: <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.buildsbio.org&amp;esheet=54604205&amp;newsitemid=20260915752743&amp;lan=en-US&amp;anchor=www.buildsbio.org&amp;index=4&amp;md5=a25cd46aa6b23c237dd8e5c8c57edc44" shape="rect">www.buildsbio.org</a> </p><p><img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260915752743r1&amp;sid=ventb&amp;distro=nx&amp;lang=en" style="width:0;height:0"><span class="bwct31415"></span></p><p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20260915752743/en/" rel="nofollow">https://www.businesswire.com/news/home/20260915752743/en/</a></span></p><p> <b>Media <br> </b><br><b>For Bleu Garde, LLC <br> </b><br>Brian T. Regan <br>Chief Strategy and Marketing Officer <br>Bleu Garde, LLC <br><a rel="nofollow" href="mailto:brian@bleugarde.com" shape="rect">brian@bleugarde.com </a><br>908.399.7161 <br> <br><b>For Builds Bio+ <br> </b><br>Nancy J Kelley, JD, MPP <br>Founding Member, Builds Bio+ <br>President and CEO <br>Nancy J Kelley + Associates <br><a rel="nofollow" href="mailto:nancy@nancyjkelley.com" shape="rect">nancy@nancyjkelley.com </a><br>617.519.6144 </p>
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Alibaba's AI video model rises to No. 2 in global rankings, as OpenAI's Sora and ByteDance's Seedance fall away

Alibaba Cloud on Sunday released HappyHorse 1.1, a major upgrade to its AI video generation model that the company says delivers production-ready video synthesis across core content creation scenarios. The model is now live on Alibaba Cloud Model Studio with full API access for enterprise customers and developers, accompanied by a 40% sitewide launch discount for the first two weeks.