Electronic Arts is launching a new user-generated game this fall that will reward gamers for being creative. Create is going to be aimed at the entire family.
"Create uses families' imaginations to develop new ways to play together that are both fun and challenging," said Harvey Elliott, vice president and general manager at EA Bright Light, which is making the game under EA's Play label. "We wanted to design a game where the entire family can explore, decorate, and solve challenges where no solution is wrong and the only limit is the imagination."
Players can design environments, explore game spaces and solve challenges. It's jumping on the trend for user-generated content pioneered by EA's own The Sims Carnival and the highly successful PlayStation 3 game, LittleBigPlanet, whose sequel is coming out this fall. We'll see which game becomes the "YouTube of video games."