Behavior-first technology continuously assesses risk from login through transaction to help stop sophisticated account takeover attacks
Key Highlights
- Named Best Authentication Innovation: Experian NeuroID for Account Defense was recognized in Datos Insights’ 2026 Fraud & AML Impact Awards.
- Detects account takeover, even when authentication looks valid: Continuous behavioral, device and network intelligence helps identify threats when credentials and multifactor authentication appear legitimate.
- Uncovers sophisticated fraud rings and coordinated attacks: Multidimensional link analysis connects activity across accounts, devices and sessions to expose hidden relationships and suspicious patterns.
- Delivers measurable fraud-fighting results: Client deployments have achieved 2x more fraud detected at login and a 56x lift in the ability to predict chargebacks.
COSTA MESA, Calif.--(BUSINESS WIRE)--October 9, 2026--
Experian today announced that Experian NeuroID for Account Defense has been named the Best Authentication Innovation winner in Datos Insights’ 2026 Fraud & AML Impact Awards. The recognition highlights Experian’s innovative approach to authentication risk and account takeover (ATO) prevention as financial institutions and digital businesses face increasingly sophisticated fraud attacks.
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Experian NeuroID for Account Defense was recognized in Datos Insights’ 2026 Fraud & AML Impact Awards.
“As fraudsters adopt AI and increasingly sophisticated techniques, businesses need equally advanced ways to identify risk,” said Jason Keegan, Chief Product Officer for Experian Fraud and Identity. “This recognition from Datos Insights validates Experian’s approach to combining behavioral intelligence, advanced analytics and AI to help organizations stay ahead of emerging threats while delivering seamless experiences for legitimate customers.”
Experian NeuroID for Account Defense provides a continuous, low friction authentication risk layer that evaluates behavioral, device and network signals throughout a digital session, from login through transaction. Rather than relying solely on whether credentials or authentication factors appear valid, the solution assesses how users interact with a session and the broader context surrounding that activity.
This approach helps organizations identify account takeover, fraud rings, scams, bots and coordinated abuse, including attacks in which credentials or multifactor authentication (MFA) appear legitimate.
Identifying the structure behind sophisticated attacks
Modern ATO does not follow a single pattern. Attacks can range from individual fraudsters rapidly accessing numerous accounts to sophisticated fraud rings with specialized roles spanning reconnaissance, account access, monetization and escalation.
Experian NeuroID for Account Defense uses multidimensional link analysis to connect activity across accounts, devices and sessions. This gives fraud teams greater visibility into the structure of an attack rather than only the individual suspicious event.
Combined with persistent device recognition, device and network intelligence and real time ATO risk scoring, the solution helps organizations identify risk that traditional point in time authentication controls may miss. Specialized signals can also help identify bots, suspicious one-time password activity, remote access, coercion and other account defense patterns, with sub second response times supporting real time decisioning.
"Modern account takeover doesn't follow a single pattern. It ranges from fast-moving imposters harvesting dozens of accounts to large, structured fraud rings with specialized reconnaissance and monetization techniques. Legacy authentication controls can often miss the bigger picture because they treat each suspicious session as an isolated event,” said Jim Mortensen, Fraud & AML Strategic Advisor at Datos Insights. “Experian NeuroID maps connections through multidimensional link analysis, behavioral profiling, and device intelligence from login through transaction, to give fraud teams visibility into the broader view of coordinated attacks.”
Measurable impact against sophisticated fraud
Results observed in client deployments of Experian NeuroID technology include:
- 2x increase in fraud detected at login
- 15% of previously approved sessions identified as risky
- 56x lift in the ability to predict chargebacks
Experian NeuroID for Account Defense also provides dashboards, alerts and investigation workflows that help fraud teams examine risky and connected sessions and act on emerging threats.
Strengthening fraud prevention with additional intelligence
Experian NeuroID for Account Defense adds behavioral, device and network insights to organizations’ existing identity verification, authentication and fraud controls. This additional intelligence can help organizations gain a more complete view of risk without introducing unnecessary friction for legitimate customers.
The solution is part of Experian’s broader commitment to using data, advanced analytics, AI and innovative fraud prevention capabilities to help businesses respond to an evolving threat landscape and protect digital customer experiences.
To learn more about Experian NeuroID for Account Defense, visit https://www.experian.com/business/products/neuroid.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and platforms.
We also assist millions of people to realize their financial goals and help them to save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.
We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 25,200 people across 33 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Experian and the Experian marks used herein are trademarks or registered trademarks of Experian and its affiliates. Other product and company names mentioned herein are the property of their respective owners.
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Michael Troncale
Experian Public Relations
+1 714 830 5462
michael.troncale@experian.com