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Mobile has transformed the relationship between consumers and brands. It is always on, always close at hand -- and our first port of call whenever we have a question to ask (or a product to buy).
So it’s no wonder that mobile commerce is set to pass through the $100 billion mark some time in 2017, which in case you’re not paying attention, is only 18 months. In some verticals, mobile already accounts for well over half of all revenue.
Given this is the case, you might be forgiven for asking why mobile experience remains the ‘ugly sister’ of the digital landscape. Compare beautiful, personalized, media-rich desktop sites with the often clunky, difficult-to-use and just plain awkward experiences we are used to on mobile.
And consider the fact that there are businesses out there who still believe that the mobile internet (as opposed to the native app) offers a ‘good enough’ experience. Users disagree -- which is why for many businesses mobile is an opportunity they are failing to embrace effectively.
It’s time to change all that. Join us for a free webinar in which renowned mobile expert Julie Ask of Forrester will discuss the secrets of mobile success.
It starts, of course, with relationships, and we’ll look at how to build and deliver truly personal experiences, first by listening to mobile users, and then by delivering the right messages, to the right people and at the right time.
By taking this approach, marketing becomes more personal and relevant than ever before, and smart organizations take advantage of the power of mobile (its omnipresence) while avoiding the dangers (omnipresence again). The result is greater retention, engagement, and revenue from mobile.
What you'll learn:
- The scale of the mobile opportunity
- How mobile businesses fail (and how to avoid becoming one of them)
- Key tips for mobile success
- How successful relationships are built on mobile