Join us for this live webinar on Wednesday, March 11 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.
One of the biggest frustrations of marketing execs and technologists today is the fragmentation and sheer volume of choice when it comes to martech tools and solutions.
The pace of change across all categories -- CRM, Customer Support, Marketing Automation, eCommerce, Email Marketing, Conversion Rate Optimzation, Social Media Marketing -- has seen the profusion of platforms and solutions all aimed at making the role of marketing more efficient and more profitable.
But confidence in these platforms is often questioned when there’s little way to measure their effectiveness relative to one another. A little over a year ago, Adobe surveyed 1,000 U.S. marketers and found that only 40% think that their company’s marketing is effective.
Most importantly, what is the cost of all these solutions and their return on investment?
To help senior marketers make sense of the overwhelming glut of information, VB Insight performed a complete analysis on the current state of cost, payback and return within marketing technology.
This Wednesday, Stewart Rogers -- Director, Marketing Technology, VB Insight -- will host a one-hour webinar that will take attendees through the research that reviewed data from over 100 products in 13 major martech categories (like the ones mentioned above).
You’ll learn who the winners and losers are and come away far more equipped to make critical business decisions for your company -- and restore some of the confidence that many marketers are now woefully missing.
What you’ll learn in this webinar:
- Which categories and tools provide the biggest return, and which are a waste of money?
- Which are the most expensive to own?
- Which tools might be best suited to your size of organization, and which should you discount from your selection criteria?
- And how do ROI levels change during different stages of marketing and sales?
- How any marketing technology project rail to return on their investment
- Different approaches to marketing technology management, including on-premise to cloud-based solutions