Not many tech products offer the chance to increase your privacy, but that's what sets the Neobase from Neone apart. The Neobase is a consumer storage device that allows family and friends to connect and share photos and other data with full privacy.

The Neobase is easy to set up and uses modern encryption to keep your precious family photos and other personal data from falling into the wrong hands, said chief product officer Dan Cohen, in an interview with VentureBeat. The whole idea is you don't have to be a techie to create privacy.

"Neobase gives your family unprecedented privacy and control," Cohen said.

The Austin, Texas-based company is starting to take orders today for the Neobase via its website ($200). The home communications hub lets you post, share, and comment on photos, links, videos, and other media in an environment that is safe and private, Cohen said.

According to a Pew Research study published in May 2015, 93 percent of Americans say it’s important to control who can get their information, as well as what information about them is collected (90 percent). But only 9 percent feel they have a lot of control over how much information is collected about them.

“More than ever before, people are aware of Internet safety risks and worry about who sees and controls their online activities,” said Dave Glassco, founder and CEO of Neone, in a statement. “We built the Neobase to give people an easy way to share and communicate with unprecedented safety and control; they can now feel free to share with family and friends.”

On top of that, he said, "A backup copy of your keys are kept on the USB flash drive included with every Neobase. In the unlikely event you have lost all of your devices, you can regain access using the backup keys on your USB flash drive."

Cohen thinks this is a great solution for ordinary folks.

"My mom loves to see pictures, hates to see files," Cohen said.

Neone uses high-end RSA encryption to authenticate people in your network. The Neobase client works with Linux, Mac OS X, Windows, iOS, and Android 4.4 or later.

Neone was founded in 2013 and has 20 employees. It has received one private round of funding. The amount and investors have not been disclosed.

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