netpulse[Update: This article previously stated incorrectly that it would be more than a year before Netpulse equipment arrived in gyms.  They’re shipping already. I misheard over the phone.]

Advertisers fight to get a few seconds of consumers’ time. What about the 25 minutes they spend on a treadmill at the gym? Netpulse has built a 15-inch display that delivers live HDTV, on-demand videos and music, news feeds, and social media. And yes, you can plug your iPhone into it.

Add-on screens for existing treadmills, bikes, etc. will begin to be installed in mid-Nov, while some embedded units are shipping now. Once set up, they’ll be in place for up to five years, based on the typical life of gym gear.

The San Francisco-based company has been in business for 10 years already, but the new funding will hopefully let them develop a fourth screen for the gym. Javelin Venture Partners led the round, with participation from DFJ Frontier.

Jed Katz, Managing Director of Javelin Venture Partners, said in a prepared statement, “Netpulse is hitting the media trifecta. The people exercising will have a much more enjoyable workout, the gyms benefit from lower attrition and by being able to run loyalty programs, and the advertisers get a solid 30 minutes of attention from a highly targeted, affluent consumer. We’re extremely excited to support a company that is poised to redefine the connection between exercise and entertainment forever.”

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