Omniture, which helps companies analyze their customers’ online behavior to boost revenue, has acquired San Francisco’s Offermatica for $65 million. Offermatica helps companies test different aspects of their Web sites, to see how customers respond to changes in content or other features.

Under the deal, Omniture will pay Offermatica $35 million in common stock and $30 million in cash.

Offermatica had raised a $5.1 million in a first round of capital from East Coast firm Baker Capital in 2005. Meritech Capital Partners and Accel Partners also had small stakes in the company.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.