The Jellyvision Lab helps its clients to create interactive, reactive websites that adapt themselves to the needs of their visitors in order to reach some desired goal -- for example, buying a computer.
The company also offers pay-per-action tracking software for advertisers, which helps them pay for traffic driven to their sites depending on the action the user takes.
Sigma Partners led the $5 million funding, which was reported by peHUB. Jellyvision previously took an undisclosed round of venture funding.