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Resolight Shares First Standard Support for Nanosecond OCS: Enabling a Step Change in AI Workload Economics

<p><strong></strong></p><p><strong><b>Specifications enable native photon routing, with the potential for up to 40× better network energy efficiency and 75% fewer optical transceivers in AI networks</b></strong></p><p></p><p>SUNNYVALE, Calif.--(BUSINESS WIRE)--October 20, 2026--</p><p>Resolight.ai the pioneer of nanosecond OCS for the AI data plane, applauded CPO specifications from the Advanced Photonics Coalition (APC) addressing the protocol integration needed to enable native photon routing through nanosecond optical circuit switching (OCS). The specifications were announced today at the <strong>Optica + APC PECC Summit,</strong> establishing a standards foundation for dramatically more efficient AI networks.</p><p id="news-body-cta">This press release features multimedia. View the full release here: <a href="https://www.businesswire.com/news/home/20261020481975/en/" rel="nofollow">https://www.businesswire.com/news/home/20261020481975/en/</a></p><div id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img src="https://mms.businesswire.com/media/20261020481975/en/2940652/4/RL_Nanosecond_10_20_26.jpg" alt="Resolight’s architecture targets up to 40× better network energy efficiency and up to 75% fewer optical transceivers in multi-rack AI scale-up networks. These improvements can reduce networking power, hardware requirements and infrastructure footprint, helping improve the economics of delivering AI workloads."><p style="font-size:85%;">Resolight’s architecture targets up to 40× better network energy efficiency and up to 75% fewer optical transceivers in multi-rack AI scale-up networks. These improvements can reduce networking power, hardware requirements and infrastructure footprint, helping improve the economics of delivering AI workloads.</p></div><p>The announcement comes as the industry confronts a fundamental challenge: making AI economically sustainable at scale. In its recent analysis, <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mckinsey.com%2Findustries%2Fsemiconductors%2Four-insights%2Fscaling-ai-inference&amp;esheet=54625586&amp;newsitemid=20261020481975&amp;lan=en-US&amp;anchor=McKinsey+identifies+the+cost+of+serving+AI+as+a+barrier+to+widespread+adoption&amp;index=1&amp;md5=2a98ba7c1058c1d8259721daab323630" shape="rect">McKinsey identifies the cost of serving AI as a barrier to widespread adoption</a>, highlighting the energy and latency costs of moving data as a target for semiconductor innovation. Delivering more useful AI output per dollar requires improvements across the system—including the network connecting its accelerators.<b> </b>Nanosecond OCS brings a new architectural opportunity to that challenge.</p><p><strong>What is Nanosecond OCS?</strong></p><p>Conventional OCS reconfigures optical connections, while electronic switches typically continue to handle data switching. Native photon routing extends optical switching into the data plane itself, directing coordinated data transfers through the network while keeping their payloads in the light domain.</p><p>By avoiding repeated optical-to-electrical-to-optical conversions, Resolight’s architecture targets up to 40× better network energy efficiency and up to 75% fewer optical transceivers in multi-rack AI scale-up networks. These improvements can reduce networking power, hardware requirements and infrastructure footprint, helping improve the economics of delivering AI workloads. Actual benefits depend on topology and implementation.</p><p><strong>Optical supply constraints add urgency to this opportunity as AI infrastructure expands.</strong></p><p>Alongside essential investment in manufacturing capacity, reducing the optical hardware needed per network offers an architectural way to ease that pressure. By eliminating up to three quarters of transceiver requirements, Resolight aims to reduce the components operators must source and deploy, helping them scale AI networks with less hardware and power.</p><p>“The industry needs more than faster connections—it needs a more efficient way to move and switch data with economics and a real plan to scale AI data center requirements” said Ofer Shapiro, CEO and co-founder of Resolight. “We have seen tremendous interest, excitement, and discussion around nanosecond OCS and native photon routing. APC’s CPO specification marks an important milestone: connecting photonic engines with the protocol coordination needed to make this architecture practical.”</p><p><strong>“</strong>For the first time, the industry has <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.advanced-photonics.org%2Fdocument-request&amp;esheet=54625586&amp;newsitemid=20261020481975&amp;lan=en-US&amp;anchor=produced+specifications&amp;index=2&amp;md5=41f649092232ab0efab0c17256c561a4" shape="rect">produced specifications</a> addressing not only photonic engines but also the data-plane integration required for nanosecond native photon routing. This moves the discussion beyond how to switch light, to how endpoints and network elements work together to deliver data reliably at nanosecond switching speeds,” continued Shapiro. “The APC CPO specifications address the data-plane integration needed to make native photon routing a practical alternative to electronic data switching.”</p><p>By coordinating endpoints and network elements for nanosecond optical switching, APC extends the advantages of photonics beyond the interconnect link and into the network itself. Keeping information in the light domain enables multi-rate scale-up networks with higher density, lower power consumption and the potential to reduce transceiver count by a factor of four.</p><p><strong>Key Differentiation</strong></p><p>Making nanosecond OCS practical requires more than a fast optical switching mechanism. Endpoints must coordinate transmission windows, manage contention and ensure receivers are ready for incoming bursts. Resolight brings nanosecond switching and networking-protocol coordination together to address that system-level challenge.</p><p>Without both nanosecond switching and data-plane integration, an optical fabric cannot provide the coordinated, burst-by-burst data-switching functionality targeted by Resolight. Conventional OCS are falling short of delivering the switching time required to replace a packet switch and packet switches with the most advanced interconnect requiring more power than the OCS. Resolight’s approach targets both data-switching latency and energy consumption.</p><p><strong>Dell’Oro Group</strong></p><p>Extending optical switching into the data plane also opens a substantially larger commercial opportunity. <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.delloro.com%2Fnews%2Fai-back-end-switch-sales-to-approach-1-trillion-over-the-next-five-years%2F&amp;esheet=54625586&amp;newsitemid=20261020481975&amp;lan=en-US&amp;anchor=Dell%27Oro+Group+forecasts+nearly+%241+trillion+in+cumulative+AI+back-end+switch+spending+during+2026%E2%80%932030&amp;index=3&amp;md5=2c79b8be51635ddcef28e45589c221db" shape="rect">Dell’Oro Group forecasts nearly $1 trillion in cumulative AI back-end switch spending during 2026–2030</a>. Resolight believes native photon routing can expand optical switching’s addressable opportunity by orders of magnitude, making it a contender for appropriate functions within this broader market.</p><p>“AI networking reached an inflection point this year, as switch sales for AI back-end networks overtook front-end networks for the first time in the second quarter. Architectures that keep data in the optical domain, cutting the number of conversions and transceivers in each network, are among the approaches that could help operators scale AI infrastructure more efficiently and economically. Making that shift requires the whole ecosystem to work together, which is why the Advanced Photonics Coalition’s new specification for Co-Packaged Optics includes nanosecond optical circuit switching in the AI data plane as an important step toward broader adoption,” said Sameh Boujelbene, Vice President at Dell’Oro Group.</p><p><strong>Raymond James</strong></p><p>In a Raymond James private company profile <i><b>Resolight - Waveguide Optical Switch Vendor Targeting Scale-Up Switching, </b></i>authored by Simon Leopold, Jeff Koche and Victor Chiu and published on July 30, 2026, the company shared, “While not yet proven and facing standardization and manufacturing hurdles, if successful, Resolight’s technology could disrupt or partner with today’s leaders exposed to AI switching fabrics such as NVIDIA, Broadcom, AMD, Marvell, Arista, Cisco, HPE and perhaps even optical suppliers like Lumentum and Coherent.”</p><p>Resolight invites accelerator developers, optical interconnect providers and network platform partners to collaborate on interoperable systems that bring native photon routing into AI infrastructure.</p><p><strong>About Resolight</strong></p><p>Resolight is a native photonic routing company developing nanosecond optical circuit switches for AI networks. By combining optical switching with endpoint and protocol coordination, Resolight aims to overcome networking bottlenecks, improve energy efficiency and reduce the optical hardware required for multi-rack scale-up. Learn more at <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fresolight.ai&amp;esheet=54625586&amp;newsitemid=20261020481975&amp;lan=en-US&amp;anchor=resolight.ai&amp;index=4&amp;md5=09ebec41183b0a52571bbf985da2ba35" shape="rect">resolight.ai</a></p><p><img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20261020481975r1&amp;sid=ventb&amp;distro=nx&amp;lang=en" style="width:0;height:0"><span class="bwct31415"></span></p><p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20261020481975/en/" rel="nofollow">https://www.businesswire.com/news/home/20261020481975/en/</a></span></p><p class="bwalignl"><b>Media:</b><br><a rel="nofollow" href="mailto:info@resolight.ai" shape="rect">info@resolight.ai</a></p>
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Daversa Named a 2026 Inc. Power Partner Award Winner for Second Consecutive Year

<p><strong></strong></p><p><strong> <i>Inc.'s annual list recognizes the B2B companies that entrepreneurs and business leaders trust to help build, scale, and grow their businesses.</i> </strong></p><p></p><p>NEW YORK--(BUSINESS WIRE)--October 20, 2026--</p><p> Daversa has been named a <b>2026 Inc. Power Partner Award winner</b>, marking its second consecutive year earning recognition among the nation's leading B2B companies supporting entrepreneurs and high-growth businesses. </p><p id="news-body-cta">This press release features multimedia. View the full release here: <a href="https://www.businesswire.com/news/home/20261020100299/en/" rel="nofollow">https://www.businesswire.com/news/home/20261020100299/en/</a></p><div id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img src="https://mms.businesswire.com/media/20261020100299/en/2939354/4/PP_1200x675.jpg" alt=""></div><p> The annual Inc. Power Partner Awards honor organizations with a proven track record of helping companies navigate the complexities of building and scaling a business. The recognition celebrates partners whose expertise, commitment, and measurable impact have made them indispensable to the entrepreneurs they serve. </p><p> For Daversa, the recognition reinforces a conviction that has guided the firm for nearly three decades: the most consequential competitive advantage a company can build is its leadership team. As the pace of innovation accelerates and entire industries are redefined, Daversa has become a trusted partner to founders and investors navigating the critical decisions that determine what comes next. </p><p> “Business owners have no shortage of tools at their disposal, and B2B companies need to make clear why their products and services are worth the investment,” says Bonny Ghosh, editorial director at Inc. “The companies on this year's Power Partners list have done just that. They don't just have customers – they have superfans and evangelists. Across industries like marketing, financial services, and technology, they've proved their dedication to helping fellow business owners grow and succeed.” </p><p> <b>“T</b><b>he companies changing the world aren't built on ideas alone. They're built by the people with the conviction and ability to turn those ideas into reality,”</b> said Paul Daversa, Founder and CEO of Daversa. “For nearly three decades, we've operated alongside founders at the moments that matter most, when the right leadership decision can change the trajectory of an entire company. To be recognized by Inc. for the second consecutive year is a testament to the trust our partners place in us and the extraordinary team that earns that trust every day. We don't just help companies find leaders. We help build what comes next.” </p><p> Daversa's influence spans the industries defining the next generation of business, from artificial intelligence and frontier technology to fintech, consumer, and climate innovation. The firm has partnered with category-defining companies including OpenAi, Base10, Mercor, Cursor, Walmart, Cognition, True Anomaly, and Saronic, connecting ambitious organizations with the executives capable of translating breakthrough ideas into enduring businesses. </p><p> What distinguishes Daversa is an approach to executive search built around the realities of entrepreneurship: speed, precision, conviction, and an uncompromising commitment to outcomes. From identifying foundational executives for emerging startups to building leadership teams for global enterprises, the firm operates as an extension of the founders and investors it serves, combining deep market intelligence, an expansive leadership network, and an understanding of what it takes to scale. </p><p> As artificial intelligence reshapes industries and the demands on executive leadership continue to evolve, Daversa remains focused on identifying the talent capable of navigating unprecedented change and creating lasting value. Its second consecutive Inc. Power Partner Award underscores the firm's enduring role in helping ambitious companies turn their greatest opportunities into their next chapter of growth. </p><p> <b>Because the team you build is the company you build.</b> </p><p> For more information on Inc.'s Power Partner Awards or to view the complete list of honorees, visit <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.inc.com%2Fpower-partner-awards&amp;esheet=54624841&amp;newsitemid=20261020100299&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.inc.com%2Fpower-partner-awards&amp;index=1&amp;md5=05b7a51c16d67992ba9ac36c14848aed" shape="rect">https://www.inc.com/power-partner-awards</a>. </p><p> <b>About Daversa</b> </p><p> Daversa is the executive search firm shaping the future of everything. For nearly three decades, we've partnered with the most ambitious founders and top investors to unlock the top 1% of leadership talent. </p><p> The executives we place change industries, create categories, and leave legacies. We are a mission-driven team of disrupters, thought leaders, and risk-takers powering the companies entirely changing the world we live in. </p><p> For more information on Daversa, please visit <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.daversa.com%2F&amp;esheet=54624841&amp;newsitemid=20261020100299&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.daversa.com&amp;index=2&amp;md5=814a438ce258e95bfe9ea9309dfd2b65" shape="rect">https://www.daversa.com</a>. </p><p> <b>About Inc.</b> </p><p> Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures, along with fellow leading business publication Fast Company. For more information, visit <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.inc.com%2F&amp;esheet=54624841&amp;newsitemid=20261020100299&amp;lan=en-US&amp;anchor=www.inc.com&amp;index=3&amp;md5=586dcc213aeb65cd2a1d9eec820b9e18" shape="rect">www.inc.com</a>. </p><p><img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20261020100299r1&amp;sid=ventb&amp;distro=nx&amp;lang=en" style="width:0;height:0"><span class="bwct31415"></span></p><p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20261020100299/en/" rel="nofollow">https://www.businesswire.com/news/home/20261020100299/en/</a></span></p><p> <b>Media Contact </b><br>Jessica Austin <br><a rel="nofollow" href="mailto:Jess.Austin@daversa.com" shape="rect">Jess.Austin@daversa.com</a> </p>
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Wonder Studios Signs a First-of-Its-Kind Deal With Foundation Distribution to Bring Online Indie Filmmakers' Work to TV Screens Worldwide

<p><strong></strong></p><p class="bwalignc"><strong><i>Premium films from a new generation of online filmmakers will sit alongside mainstream films and series on TV streaming services, starting with Wonder's anthology series Beyond the Loop</i></strong></p><p></p><p>NEW YORK &amp; LONDON--(BUSINESS WIRE)--October 20, 2026--</p><p class="bwalignl"><a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwonderstudios.com%2F&amp;esheet=54625425&amp;newsitemid=20261020445350&amp;lan=en-US&amp;anchor=Wonder+Studios&amp;index=1&amp;md5=a8318b9aa27bfa9d4c32e99a1404a72f" shape="rect">Wonder Studios</a>, the entertainment company building new pathways for filmmakers in the AI era, today announced an agreement with <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ffoundation-distribution.com%2F&amp;esheet=54625425&amp;newsitemid=20261020445350&amp;lan=en-US&amp;anchor=Foundation+Distribution&amp;index=2&amp;md5=d9a7e97f65a587ebf5233ae72adc059c" shape="rect">Foundation Distribution</a>, a distribution agent that negotiates placement across connected-TV platforms, to bring work from exceptional indie filmmakers who have built their audiences online to TV screens. It is a first-of-its-kind deal that will see AI-native content from emerging filmmakers streamed globally across major TV streaming services via platforms such as Roku, Samsung TV, Amazon and others, with work from filmmakers beyond AI to follow.</p><p>First up is the second season of Beyond the Loop, Wonder's flagship anthology, which backs filmmakers to make original short films, with a stake in what they create and a route to features and series. Already released on YouTube and Wonder TV, the season is now heading to TV streaming services. Its filmmakers include Grammy-nominated artist Jidenna, making his directorial debut; Kavan the Kid, whose AI short films have drawn more than 100 million views; and BAFTA-winning editor Hal Watmough, who has since joined Wonder as Head of Post.</p><p>Beyond the Loop has drawn 14.8M combined views across all platforms to date, with coverage in outlets including Deadline, Sky News and Forbes, and Season 2 was executive produced by CapCut, ElevenLabs, OpenArt and invideo.</p><p>The deal is designed to give individual films and projects a premium space on television. Rather than being added to an always-on themed channel – the high-volume model common on free streaming services – each Beyond the Loop film and future indie films selected by Wonder will appear as a title in its own right. For audiences, that means discovering emerging filmmakers the same way they browse for any traditional film or series. For filmmakers, it means reaching viewers well beyond social and digital platforms, with their work given the same space on television as a traditional film.</p><p>Sarah Craig, President at Foundation Distribution said: “We’ve seen firsthand over the years that bringing online creator content to connected TV doesn't dilute existing audiences – it amplifies them by meeting viewers wherever they watch. When used thoughtfully to complement traditional storytelling, AI tools open up immense creative possibilities – allowing indie filmmakers to produce elevated, cost-effective work that belongs across every major streaming platform alongside traditional film.”</p><p>Xavier Collins, CEO and co-founder Wonder Studios said: "This deal with Foundation marks a watershed moment for Wonder, what started as a mission to help filmmakers becoming founders has now materialised into a position where emerging talent is having their content broadcast into millions of homes worldwide. We’re excited to catalyse this opportunity with our flagship anthology beyond the loop in addition to surfacing other great films and filmmakers from our community."</p><p>After Beyond the Loop S2, Wonder will bring further work under the deal from filmmakers within its community and beyond who have built substantial followings online. The focus will be on longer-form films and series, providing a platform for filmmakers to get their content seen by audiences worldwide on major streaming platforms. Alongside distributing existing work, Wonder plans to commission new originals.</p><p>AI remains an important creative tool for many of the filmmakers Wonder works with, but the studio's slate increasingly spans live-action and hybrid production.</p><p>Justin Hackney, Co-Founder and Chief Creative Officer of Wonder Studios concluded: “Substance over algorithm has been our north star from day one. Online, a great film can vanish in a single scroll. In the living room, it gets to be what it always was: a film, chosen and watched from beginning to end. That's the respect true storytellers earn, and it's what this deal gives them."</p><p><strong>About Wonder Studios</strong></p><p>Wonder Studios is an entertainment company building new pathways for filmmakers in the AI era. Founded by filmmaker and creative technologist Justin Hackney and marketplace entrepreneur Xavier Collins, Wonder works across original IP, commercial productions and filmmaker development.</p><p>Wonder brings together a studio, talent marketplace and global community of filmmakers and creative technologists, pairing creatives and engineers from the start of each project to support ambitious storytelling and new production models. Its ownership framework is designed to give filmmakers a clearer pathway from short film to feature or series, with shared ownership in the stories they create.</p><p>The company has raised more than $15 million from investors including Atomico, LocalGlobe, Blackbird and Adobe Ventures.</p><p>For more information, visit <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwonderstudios.com&amp;esheet=54625425&amp;newsitemid=20261020445350&amp;lan=en-US&amp;anchor=www.wonderstudios.com&amp;index=3&amp;md5=f57d3a452ec44bab1376c0ad233bd23e" shape="rect">www.wonderstudios.com</a>.</p><p><img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20261020445350r1&amp;sid=ventb&amp;distro=nx&amp;lang=en" style="width:0;height:0"><span class="bwct31415"></span></p><p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20261020445350/en/" rel="nofollow">https://www.businesswire.com/news/home/20261020445350/en/</a></span></p><p class="bwalignl"><b>Media Contact:</b><br>Transatlantic PR<br><a rel="nofollow" href="mailto:wonderstudios@transatlanticent.com" shape="rect">wonderstudios@transatlanticent.com</a></p>
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RAD Intel’s RADAR Puts Human Judgment to the Test in AI-Driven Marketing

<p><strong></strong></p><p class="bwalignc"><strong> <i>The October edition, Think Again, follows three marketers as they use audience intelligence to decide where a brand should invest its creative resources and budget.</i> </strong></p><p></p><p>NEW YORK--(BUSINESS WIRE)--October 20, 2026--</p><p> <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fradintel.ai&amp;esheet=54624868&amp;newsitemid=20261020945250&amp;lan=en-US&amp;anchor=RAD+Intel&amp;index=1&amp;md5=40c1b112346370016ef4c9309b42d669" shape="rect">RAD Intel</a>, an AI-driven marketing technology holding company, today released <i>Think Again</i>, the October 2026 edition of RADAR, its editorial publication and generative engine optimization (GEO) content engine. The coverage examines how human judgment shapes marketing decisions when AI gives teams more information and more possible directions to consider. </p><p id="news-body-cta">This press release features multimedia. View the full release here: <a href="https://www.businesswire.com/news/home/20261020945250/en/" rel="nofollow">https://www.businesswire.com/news/home/20261020945250/en/</a></p><p> As those options multiply, <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.radintel.ai%2Fperspective%2Fmarketing-decision-intelligence-guide&amp;esheet=54624868&amp;newsitemid=20261020945250&amp;lan=en-US&amp;anchor=marketing+decision+intelligence&amp;index=2&amp;md5=147ef2cc8995895d2f3913747bf6400f" shape="rect">marketing decision intelligence</a> helps teams evaluate them by combining audience research, behavioral insights, and AI-driven analysis. Putting that intelligence to work requires marketers to decide which findings are relevant to every campaign and what the evidence supports, all before committing creative resources or budget. </p><p> <i>Think Again</i> examines that judgment through an editorial exercise with three marketers from RAD Intel’s portfolio. Their responses show how the same research can lead to very different recommendations, depending on the opportunity each person sees and the questions they still need answered. </p><p> “Our marketing team is helping scale up to five brands at a time, so we’re constantly making decisions about audiences, creative, and where to invest our resources,” said Maria Brown, chief portfolio marketing officer at RAD Intel. “With <i>Think Again</i>, we wanted to show how those decisions get made when new research enters the picture. Whether you change the plan or keep it, you should be able to explain what the research strengthened, what it left unanswered, and what you need to test next. So that’s what we’ll do with every issue.” </p><p> <b>How Audience Intelligence Shapes Human Judgment</b> </p><p> The cover story, <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.radintel.ai%2Fperspective%2Fhuman-judgment-ai-marketing-decision-making&amp;esheet=54624868&amp;newsitemid=20261020945250&amp;lan=en-US&amp;anchor=What+Does+It+Take+to+Change+a+Marketer%26%238217%3Bs+Mind%3F&amp;index=3&amp;md5=abe82093a1340d756f3098b5678f064b" shape="rect"><i>What Does It Take to Change a Marketer’s Mind?</i></a>, puts those questions into practice with a LEGO campaign brief. Marketers from RAD Intel, AV Communications, and RAD Amplify each develop an initial recommendation before reviewing the same audience research generated by RAD Intel’s decision intelligence platform. </p><p> Once the research enters the discussion, their approaches diverge. One participant narrows her target audience. Another retains her recommendation because the findings leave key cultural questions unanswered. A third keeps her audience but develops a new creative approach. Each weighs the findings against the opportunity she wants the campaign to pursue. </p><p> Even the research’s largest behavioral finding has to pass that test. One audience was 184 times more likely than a random comparison group to build and share custom LEGO Technic mechanisms, yet that finding did not determine any participant’s final recommendation. Evidence of existing enthusiasm did not settle the question of how to attract buyers. </p><p> The responses give readers a close look at the reasoning behind a recommendation, including what the research strengthens and where it falls short. This small editorial exercise illustrates how intelligence informs judgment; it does not measure campaign performance. </p><p> “We gave three marketers the same research and asked them to explain what they would do with it,” said Carly Cowie, editor-in-chief of RADAR. “The most revealing part was how they decided which findings were relevant to the problem they were trying to solve. That reasoning is usually hidden behind the final recommendation. We wanted our readers to see it.” </p><p> The need to examine that reasoning extends to creative work in the accompanying feature, <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.radintel.ai%2Fperspective%2Fai-creative-effectiveness-human-judgment&amp;esheet=54624868&amp;newsitemid=20261020945250&amp;lan=en-US&amp;anchor=Creative+Effectiveness+and+the+Problem+With+Good+Taste&amp;index=4&amp;md5=2a02f227d7fd69d618c71c329a027f5d" shape="rect"><i>Creative Effectiveness and the Problem With Good Taste</i></a>. Through examples including Coca-Cola’s AI-generated holiday advertising, it explores how marketers evaluate work when professional opinion, consumer testing, and predictive analysis point in different directions. A related <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DnizS_8ibKTo&amp;esheet=54624868&amp;newsitemid=20261020945250&amp;lan=en-US&amp;anchor=video+feature&amp;index=5&amp;md5=1b42951afb9f2e63320ec11f229779ea" shape="rect">video feature</a> brings the discussion into a familiar creative decision-making scenario. </p><p> <b>How RADAR Supports Generative Engine Optimization</b> </p><p> Making that expertise easier to find is also central to RADAR’s role as a GEO content engine. Generative engine optimization is the practice of improving how content is discovered, understood, and referenced by AI-powered search and answer engines. </p><p> RAD Intel is using RADAR to explore how original reporting, clear content structure, and subject-matter depth influence visibility in AI-generated search results. <i>Think Again</i> supports that work with specific examples of how audience intelligence informs marketing decisions, giving readers original reporting they can examine and apply. </p><p> For RAD Intel’s portfolio, the broader goal is to make relevant expertise discoverable when people research a marketing challenge or evaluate potential partners. That includes <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lickly.com%2F&amp;esheet=54624868&amp;newsitemid=20261020945250&amp;lan=en-US&amp;anchor=Lickly&amp;index=6&amp;md5=dd2b38605f88a1d8d4c3c78fd2b62891" shape="rect">Lickly</a>, a RAD Intel company and self-service AI platform for marketing decision intelligence, alongside the agency expertise represented in RADAR’s reporting. </p><p> Explore <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fradar.radintel.ai%2Fradar%2Fvol-1%2Fissue-2%2F&amp;esheet=54624868&amp;newsitemid=20261020945250&amp;lan=en-US&amp;anchor=Think+Again&amp;index=7&amp;md5=59070c9989a65371cc23460b3a70fd1c" shape="rect"><i>Think Again</i></a><a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fradar.radintel.ai%2Fradar%2Fvol-1%2Fissue-2%2F&amp;esheet=54624868&amp;newsitemid=20261020945250&amp;lan=en-US&amp;anchor=%2C+the+October+edition+of+RADAR&amp;index=8&amp;md5=f9c79525ac981e4910f99671d0227f3d" shape="rect">, the October edition of RADAR</a>. </p><p> <b>About RAD Intel</b> </p><p> RAD Intel is an AI-driven marketing technology holding company that builds, acquires, and grows businesses through shared intelligence and expertise. Its proprietary technology helps organizations understand audiences, identify opportunities, and inform marketing decisions. Across its portfolio, RAD Intel brings together marketing technology, agency capabilities, and industry knowledge to support the growth of its businesses and their clients. Learn more at <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fradintel.ai&amp;esheet=54624868&amp;newsitemid=20261020945250&amp;lan=en-US&amp;anchor=https%3A%2F%2Fradintel.ai&amp;index=9&amp;md5=2507d15c51aa324a5b683fa64fc604a1" shape="rect">https://radintel.ai</a>. </p><p> <b>About RADAR</b> </p><p> RADAR is RAD Intel’s editorial publication and generative engine optimization content engine. It covers artificial intelligence, audience intelligence, marketing decision-making, and the technologies shaping business growth. Through original reporting and perspectives from practitioners, RADAR examines how marketers put intelligence to work while supporting discoverability across AI-powered search. Explore RADAR at <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fradar.radintel.ai%2Fradar%2F&amp;esheet=54624868&amp;newsitemid=20261020945250&amp;lan=en-US&amp;anchor=https%3A%2F%2Fradar.radintel.ai%2Fradar%2F&amp;index=10&amp;md5=189bcfbbf63fb2bd841aeeb4145d5e96" shape="rect">https://radar.radintel.ai/radar/</a>. </p><p><img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20261020945250r1&amp;sid=ventb&amp;distro=nx&amp;lang=en" style="width:0;height:0"><span class="bwct31415"></span></p><p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20261020945250/en/" rel="nofollow">https://www.businesswire.com/news/home/20261020945250/en/</a></span></p><p> <b>Media Contact </b><br>Josh Etkin <br>RAD Intel <br><a rel="nofollow" href="mailto:Press@RADintel.ai" shape="rect">Press@RADintel.ai</a> </p>
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Alibaba's AI video model rises to No. 2 in global rankings, as OpenAI's Sora and ByteDance's Seedance fall away

Alibaba Cloud on Sunday released HappyHorse 1.1, a major upgrade to its AI video generation model that the company says delivers production-ready video synthesis across core content creation scenarios. The model is now live on Alibaba Cloud Model Studio with full API access for enterprise customers and developers, accompanied by a 40% sitewide launch discount for the first two weeks.