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Jason Goldberg Fab

Fab released a number of updates to its iOS and Android applications today, saying that it wants to focus not on sales but on making the Fab app a place where people want to browse and stay awhile.

“We want people to want to take their mobile [devices] out of their pocket hourly just to see what’s hot on Fab right now,” said chief executive Jason Goldberg in a blog post. “We believe that if people enjoy browsing and discovering on Fab, plenty of sales will happen over time.”

And sales have certainly happened. The company says that 30 percent of its sales comes from mobile and even saw a spike up to 50 percent on mobile for two days in the last month. Fab predicts that that in the next two years, the iPad will overtake the iPhone (probably because of the larger screen size for product browsing). For now, however, mobile is even convincing customers to buy more — 20 percent more — than web customers.


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Because of this, Goldberg says the company is issuing updates to its mobile apps ever few weeks. You can use today’s new features to search for a product by type, color, and to sort by what’s available, “favorited” by Fab users, best-selling, and price. In order to make Fab more “browsing-friendly,” it also hides the navigation bar once you’ve started scrolling.

“For nearly a year now, we’ve been designing and building new Features for Fab’s mobile users first, and then taking those features to the web,” Goldberg says. “Building mobile-first forces us to think about how Fab will be used by people on the go first, and people at their desks second.”

Jason Goldberg photo via Fab

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