Are you ready to bring more awareness to your brand? Consider becoming a sponsor for The AI Impact Tour. Learn more about the opportunities here.

Facebook home

Facebook today launched a new section that allows members to view more updates from the Pages they follow. The release could be enough to proactively stop a dustup from erupting into something bigger.

Called “Pages feed,” the new feature is essentially a Pages-only filter for the News Feed. The option is accessible from the left-hand menu and is rolling out to all Facebook members globally starting today, the company confirmed to VentureBeat.

“This new feature surfaces updates just from Pages you are connected to,” a Facebook representative told VentureBeat. “It’s a ‘Pages only’ view of your News Feed, making it even easier for people to keep up with the Pages they care about most.”

The filter does not affect how the main News Feed works but instead provides a separate feed that just includes content from Pages.

Recently, Facebook has come under fire for how it treats content from Pages in the News Feed. News Feed runs on an algorithm that determines which stories to show members. This approach means members don’t see all posts from friends or favorite brands in the News Feeds. A few vocal Page owners, like Mark Cuban of the Dallas Mavericks, have publicly criticized the social network for this practice, accusing the company of forcing Page owners pay to promote their own posts.

Wednesday’s release of Pages feed should quiet much of the noise surrounding the mostly overblown issue, as the feature gives members a way to view more content from the Pages they follow — if that’s what they desire.

[via The Next Web]

Facebook photo courtesy of Shutterstock

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.