Here’s the latest from VentureBeat’s Entrepreneur Corner.
There’s no such thing as a free sample – Adding music to your business presentation – especially if you have it posted online – can result in some unexpected business headaches. Attorney Curtis Smolar looks at the misconceptions about “Fair use” and how to protect yourself.
How to build a tech startup outside of Silicon Valley – Silicon Valley has been the king of the tech world for decades, but David Brussin, founder and CEO of Monetate, notes that other cities are starting to give the Palo Alto area some competition. He explains why in this column.
Liar, liar! Startup on fire! – A cover-up culture is commonplace in big corporate environments, but serial entrepreneur Steve Blank says it has no place in the startup world. Refusing to inform everyone about delays, mistakes and more could ultimately do more harm than good in a world where pivoting is critical.
The king is dead! Long live the king! – Coming on board as a hired-gun CEO has plenty of challenges, but perhaps none so important as managing the relationship with the company’s founder and board. Michael Schutzler, CEO of Livemocha, tells of his own tribulations when he assumed this role at Classmates – and lists seven questions anyone in a similar position should ask themselves.
How to drive a successful social media campaign – Gaining traction in the social media space isn’t an easy thing to do. Stanford GSB professor Jennifer Aaker, however, dissects a particularly effective social campaign and shows what business owners could learn from it.