Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Updated at 7:20 p.m. PT with official comment from Google.
Additionally, in early February, an independent European body focused on data protection, requested that Google halt the new policy to give the organization more time to examine the changes. At the time it said: “We call for a pause in the interests of ensuring that there can be no misunderstanding about Google’s commitments to information rights of their users and EU citizens, until we have completed our analysis.”
Google has defended its privacy overhaul, saying that it is not collecting any new information about users, nor selling it to advertisers. The difference users will notice will be new integrations of their data from one product being used in another. For example, Google search results will be more accurate since they’ll be based on your history using YouTube and Google+.
A Google spokesperson, upon seeing this article, adds:
Screaming women: Kati Neudert/Shutterstock
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results