KnowNow, a Sunnyvale company founded in 2000 and an early player in helping companies deliver data and information via RSS, said in a statement it has raised another $13 million.

This is a large amount of cash for the RSS area, where technology is relatively straight-forward. Though perhaps VentureBeat is missing something, and we’ll be in touch with the company to ask about its strategy. We’ll assume the company is in significant hiring mode, to try to sell its services to large businesses.

The company has now raised more than $50 million since 2000, though granted much of that was before the company hit upon its RSS strategy. It is helping companies like Wells Fargo deliver data by RSS, where and when they want to.

RSS Investors led the latest deal. Presidio Ventures and existing investors Kleiner Perkins Caufield & Byers, Levensohn Venture Partners and Palomar Ventures participated.

VB Transform 2020 Online - July 15-17. Join leading AI executives: Register for the free livestream.

Also, PE Week notes the company is expected to make a major partnership announcement next week.

We’ve mentioned the company here and here.