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If you’re anything like me, conference calls are one of the more annoying aspects of your workday. Thankfully, enterprise-focused startup MobileDay wants to make at least one aspect of conference calls less unpleasant — the dial-in.

MobileDay, which is competing in today’s MobileBeat 2012 Innovation Competition, has developed a free app for iPhone and Android phones that can scan digits from your phone’s calendar and ring you into a conference call with one tap. The app also shows you a list of your upcoming conference calls and lets you create such events that are synced with your phone’s calendar. You can also send SMS or email messages to meeting attendees if you need to give them more details or let them know you’re running late.

While the app’s purpose is slightly simplistic, MobileDay does plan to expand its scope of services soon. MobileDay CEO Jim Haid told VentureBeat that the company will make a move into one-touch access to VoIP calls, with services including Skype, Cisco’s WebEx, or Twilio. Eventually, the company might look into its own conference call service, but for now it wants to work across all services to make people’s lives easier.

The company is still figuring out its business model as well, but it will most likely offer a freemium model.

“Right now, we’re getting our app out there,” Haid said. “We want to understand our customers first. We plan to start charging down the road.”

Based in Boulder, Colorado, MobileDay was founded in 2011 and has raised about $1.5 million from Foundry Group, Google Ventures, SoftBank Capital, SoftTech VC, Bullet Time Ventures, Box Group, and DH Capital.

Photo credit: MobileDay


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