Amazon debuts $20 Dash Wand with Alexa inside

Amazon today debuted the Dash Wand, a $20 device with a magnet on the back that can stick to your refrigerator.

The Dash Wand is the latest Alexa-enabled device to come to market, following the Echo Show and Echo Look last month, devices that respectively brought a visual interface and computer vision to the Alexa experience.

The Dash Wand is the size of a small remote control and fits in your palm. The device can scan bar codes to add items to your Amazon shopping list, and pressing the button on top lets you speak to Alexa for all the things Alexa does, from controlling voice apps to calling your mom or ordering a pizza.

The device debuts the same day as a survey from the firm Morning Consult, which declared Alexa the most popular intelligent assistant for all ages and found that price is the number one determinant for shoppers interested in buying an intelligent assistant like Alexa or others, like Microsoft’s Cortana or Google’s Assistant.