Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here.

Artificial intelligence (AI) is infiltrating just about every industry, and insurance, it seems, is no different.

Flyreel, a Denver, Colorado-based startup that claims to have “the most advanced” AI product for property insurance underwriters, has today announced it has raised $3.85 million in a round of funding led by Google’s Gradient Ventures, with participation from State Auto Insurance Companies’ VC arm State Auto Labs and Donan Forensic Engineering.

Founded in 2016, Flyreel offers a smart digital assistant that guides policyholders through property inspections using the camera on their smartphone. The “policyholder” in this instance could be the owner or tenant of a residential or commercial property, or it may be a designated third party such as an agent who is acting on behalf of the policyholder.

Through a dedicated mobile app, the user pans their device across a property, and Flyreel’s computer vision smarts automatically identifies and records features, contents, and other details relevant to a policy.


Intelligent Security Summit On-Demand

Learn the critical role of AI & ML in cybersecurity and industry specific case studies. Watch on-demand sessions today.

Watch Here

Above: Flyreel app

The digital assistant also converses with the user, telling them where to go, for example, and asks them to carry out tasks to prove that they are at the property.

The data captured from the app then links in with a carrier-specific dashboard, or is otherwise integrated into the carriers’ individual policy systems.

Flyreel’s technology is hosted on Microsoft’s Azure cloud platform.


At its core, Flyreel is designed to enable self-inspections at scale, and to negate the need for professional inspectors to attend to inspections in person. Indeed, many properties are valued based on averages rather than physical inspections, which may mean some properties are over- or under-valued. And this affects the premiums a customer pays.

“Flyreel’s unique technology and artificial intelligence capabilities allow carriers to increase the scale of our property inspections, while at the same time, creating an improved user experience by reinventing the traditional inspection process,” said Mike LaRocco, president and CEO at State Auto Insurance Companies.

The insurance industry is increasingly turning to AI-based tools to help optimize operations and keep costs down. San Francisco’s Cape Analytics, for example, is combining computer vision with geospatial imagery to help insurance companies evaluate properties as part of the underwriting process. And New York-based Lemonade has raised vast swathes of cash — including from Gradient Ventures’ sister VC firm GV (formerly Google Ventures) — to expand its consumer-focused chatbot-based insurance service globally.

Prior to now, Flyreel had raised around $2 million from angel investors, and with another $3.85 million in the bank, it said that it plans to “service new and existing demand” from its insurance customers, expand its team, and develop its core technology.

“This round of financing from established AI and industry experts plays a key role in supporting the delivery of our technology to new and existing customers,” said Flyreel founder and CEO Cole Winans. “We’re just beginning to scratch the surface of AI’s potential in insurance, with so much more to come.”

Though Google’s parent company Alphabet has a number of investment vehicles, including CapitalG and GV, Google itself announced Gradient Ventures back in 2017, a fund that has been squarely focused on early-stage AI startups. It has made more than 20 investments over the past couple of years, according to Crunchbase data, and it evidently sees great potential for AI’s use in the lucrative property insurance sphere.

“The potential for artificial intelligence to improve the experience and economics of insurance is immense,” said Gradient Ventures partner Zach Bratun-Glennon. “Flyreel’s application of computer vision and broader machine learning is improving the customer experience while simultaneously providing insurers with data and intelligence they previously could never access.”

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.