DataDecisionMakers Author
Bob Ma is a venture investment manager at WIND Ventures, where he leads retail and also invests in energy and mobility. He was previously a venture investor at Soma Capital, investing globally across consumer and enterprise. Before that, Bob was the head of strategy for Verizon's go90 mobile television app, and a member of eBay's global corporate strategy team.
The traditional ecommerce shopping experience as we know it is rapidly being eclipsed by social commerce, or the use of social networks to facilitate buying and selling. Think of social commerce as the digital version of the old days when shopping involved lively social interactions, time with friends and maybe even a little fun haggling. Brands now see it as a must-have, and social media platforms are eager to accommodate them. Social commerce has taken off in the U.S. and other regions, fueling what is estimated to be a $605 billion market by 2027.