
Understanding the risks of generative AI for better business outcomes
Any new technology can be an amazing asset to improve or transform business environments if used appropriately. It can also be a material risk to your company if misused. ChatGPT and other generative AI models are no different in this regard. Generative AI models are poised to transform many different business areas and can improve our ability to engage with our customers and our internal processes and drive cost savings. But they can also pose significant privacy and security risks if not used properly.