How the digital ad industry can guide the ways AI transforms businesses
When Microsoft-funded lab OpenAI launched ChatGPT in February, millions of people realized almost overnight what tech professionals have understood for a long time: Today’s AI tools are advanced enough to transform daily life as well as an incredibly broad range of industries. Microsoft’s Bing leaped from a distant second place in search to a much higher-profile level. Concepts like large language models (LLMs) and natural language processing are now part of mainstream discussion.