Hang Nguyen, Michigan State University

DataDecisionMakers Author

Hang Nguyen is an Associate Professor of marketing at the Michigan State University Broad College of Business. Her research focuses on corporate innovation, social media, and the effectiveness of brand marketing.

To build love for your brand, focus on customer experience and innovation

Do you have a brand you just can’t live without? Maybe you’re a geek for Apple products, buy all your shoes from Zappos or simply refuse to get your groceries anywhere but Trader Joe's.

Hang Nguyen, Michigan State University

February 14, 2023