Jennie Baird, The Ethical Tech Project

DataDecisionMakers Author

Jennie Baird is the Chair of The Ethical Tech Project, a nonprofit that aims to transform the tech innovation ecosystem by educating and equipping the next generation of technology builders to make design and engineering decisions that engender trust and foster human flourishing. Jennie recently retired as chief product officer of BBC Studios.

VentureBeat/Ideogram

We need to talk about the F word ('friction' in enterprise, that is)

Today, everything is frictionless. Whether you’re parking your car, selling your home, hitting the drive-thru or drying your hair, there’s a company promising to save you time and eliminate any hassle you might encounter. Frictionlessness is the final form of the American cult of convenience —the culmination of an ongoing effort to satisfy consumers’ desire for faster, easier and more complete satisfaction. 

Jennie Baird, The Ethical Tech Project