Joaquim Salgueiro, LINK Agency

DataDecisionMakers Author

Joaquim is the paid media director at LINK Agency. He is an experienced paid media professional with over 5 years of experience in digital marketing. He specialized in media planning and buying, working across a wide range of industries, from DTC goods to B2B.

How to implement a data-driven media budget

Data is king. It was a fact several years ago and it stands as a fact nowadays. For marketers, the problem is not to dive into all data; the key is trustworthy data. The dilemma is that, while having data that is measurable and useable, marketers must also accept that true measurement won’t be coming from single source data points.

Joaquim Salgueiro, LINK Agency