Trust emerges as the path forward for digital assets in 2023
Even as the dust settles around disruptive technology, the future of digital assets — or any asset minted and exchanged on a blockchain — is yet to be decided. But after the chaotic year that crypto saw, there’s at least one certainty: Trust is more imperative than ever to the advancement of digital assets. Almost half (49%) of consumers state they will start or increase purchases from a company based on trust alone, and companies need consumers’ trust to create new business opportunities for blockchain.