Ken Harlan, MobileFuse

DataDecisionMakers Author

Ken Harlan is the founder and CEO of MobileFuse, one of the largest U.S. in-app advertising platforms with hundreds of clients across the retail, food & beverage, restaurant, tourism, government, and healthcare industries. Prior to MobileFuse, he cofounded ToneFuse, one of the world’s largest marketing platforms for mobile content subscriptions, which he later sold to Bandsintown. He also founded PrimaryAds, a leading performance, affiliate marketing company that was sold to Inuvo Inc. in 2007.

DDM 5/21/23

How generative AI's impact on digital advertising methodology is evolving

The tidal wave of new generative AI tools is causing industries to reassess how they function and identify ways of up-leveling their processes. The current iteration of AI tools offers users unprecedented speed at creating text and visual assets — obviously an interesting proposition for brands and advertisers. But in the near term, the tools' real benefits are less associated with brand-visibility efforts, and more on paving the way for innovative solutions and quick campaign ideations.

Ken Harlan, MobileFuse