Generative AI isn't coming for you — your reluctance to adopt it is
I’m a writer and always have been. My writing skills are undeniably central to my career as an in-house public relations leader and communications strategist. Admittedly, I scoffed at the notion of generative AI coming for my job. How could a soulless machine match my creative prowess? Eventually, I realized the threat to my career did not come from AI, but from my reluctance to adopt it.