5 ways software companies can thrive amid economic uncertainty
Running a software business in uncertain times is like driving a car in a thunderstorm. The first drops of rain might cause you to slow down, turn on your windshield wipers and look around for a safe place to pull over. But once you’ve assessed the situation, you may realize your car has new tires, your wipers are operating fine and you can continue toward your destination. Alternatively, if the storm gets too bad or you’re not properly prepared, you might need to pull over.