
When to ignore — and believe — the AI hype cycle
Picture this: It’s 2002. You're lucky enough to get your hands on a first-of-its-kind smartphone that lets you message anyone in the world. Life changing, right? In the early 2000s, BlackBerry, Nokia and Ericsson were among the companies dominating the cellphone market. Fast forward to 2007, and the debut of the iPhone changed everything and eliminated the previous market leaders.