DataDecisionMakers Author
Seth Batey is data protection officer, senior managing privacy counsel at Fivetran, the leader in automated data movement. Seth has dedicated his career to privacy and security legal issues. Prior to his experience at Fivetran, he spent several years at Rocket Mortgage, and a year at Notarize, building privacy programs from the ground up. He has earned the CIPP/US, CIPP/E, CIPP/C, CIPM, CIPT, and FIP privacy certifications.
Businesses today have a tremendous opportunity to use data in new ways, but they must also look at what data they keep and how they use it to avoid potential legal issues. Even with the growth in generative AI, organizations are responsible for not only safeguarding their data, specifically personal data, but also strategically managing and deleting older information that comes with more risk than business value.
AI and generative AI is changing how software works, creating opportunities to increase productivity, find new solutions and produce unique and relevant information at scale. However, as gen AI becomes more widespread, there will be new and growing concerns around data privacy and ethical quandaries.