Shubham Sharma

Contributor

Shubham is a technology journalist based in India. He covers startups, AI, data technology, and data strategy, and contributes to VentureBeat. He also writes and edits for The Rundown AI, covering developments across the rapidly evolving AI landscape. Previously, Shubham has written for Livemint, Techcircle, VCCircle, and International Business Times.

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Companies are spending millions rewiring how AI gets used. Almost none can prove it's working.

Uber's AI budget crisis reveals 'tokenmaxxing,' a surge in token use without ROI. Enterprises struggle to optimize AI costs and usage effectively.

Shubham Sharma

September 7, 2026

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The inference trap: How cloud providers are eating your AI margins

Enterprise AI projects struggle with cloud costs as they scale. Hybrid setups, combining cloud and colocation, offer a cost-effective solution for inference.

Shubham Sharma

June 27, 2025

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Databricks open-sources declarative ETL framework powering 90% faster pipeline builds

Databricks open-sources its ETL framework, Apache Spark Declarative Pipelines, simplifying data pipeline creation for engineers using Apache Spark.

Shubham Sharma

June 11, 2025

Snowflake’s Openflow tackles AI’s toughest engineering challenge: Data ingestion at scale

Snowflake Openflow uses Apache NiFi to streamline data ingestion from 200+ sources, enabling real-time AI deployment with unified enterprise data.

Shubham Sharma

June 3, 2025

SAP integrates Databricks to enhance AI readiness with new Business Data Cloud

SAP's Business Data Cloud, powered by Databricks, unifies enterprise data, simplifying AI development and management for enhanced business insights.

Shubham Sharma

February 13, 2025

Observo's AI-native data pipelines cut noisy telemetry by 70%, strengthening enterprise security

Observo AI's platform optimizes data pipelines, reducing incident response times by 40% and cutting observability costs by over 50% for enterprises.

Shubham Sharma

January 29, 2025

Snowflake makes SnowConvert free and adds support for migrating enterprise data from Amazon

Snowflake's SnowConvert is now free, simplifying migrations to its data cloud. This strategic move enhances its position against competitors like Databricks.

Shubham Sharma

January 28, 2025

Is DeepSeek really sending data to China? Let’s decode

DeepSeek-R1 matches OpenAI's o1 at lower cost, but privacy concerns over data storage in China raise security alarms for enterprises using the model.

Shubham Sharma

January 27, 2025

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Pipeshift cuts GPU usage for AI inferences 75% with modular interface engine

Pipeshift's modular platform enables enterprises to deploy AI models 30 times faster, slashing infrastructure costs by 60% — a game-changer for scalable AI.

Shubham Sharma

January 23, 2025

Open-source DeepSeek-R1 uses pure reinforcement learning to match OpenAI o1 — at 95% less cost

DeepSeek-R1 matches OpenAI's o1 in reasoning tasks at a fraction of the cost, offering a significant leap in affordable AI capabilities.

Shubham Sharma

January 20, 2025

Devin 1.2: Updated AI engineer enhances coding with smarter in-context reasoning, voice integration

Cognition's Devin 1.2 enhances AI engineering with better code handling and Slack voice commands, streamlining developer workflows and reducing cognitive load.

Shubham Sharma

January 17, 2025

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Enterprises can now run real-time data through Google Cloud's most advanced VMs

Google Cloud's C4A VMs now feature Titanium SSDs, boosting performance with up to 2.4M IOPS and 35% lower latency, ideal for high-performance workloads.

Shubham Sharma

January 16, 2025