Contactually, a startup with cloud-based software for reminding salespeople to reach out to their hard-won contacts and helping bosses track the health of their employees’ connections, said today that it’s added $2 million to its seed round.
Now the seed round stands at a hefty $3.5 million, the only capital the startup has raised to date.
Rather than focus on just listing out all of a person’s contacts, Contactually specializes in ensuring that the person stays in touch with the most important contacts. It’s possible to set reminders to reach out, and Contactually provides tools like email templates and article-sharing plugins to help people communicate relevant content to their contacts, in order to get the best possible outcome.
Contactually also functions as a full-on customer-relationship-management (CRM) tool for tracking deals that result from relationships with people and companies. Competitors include Insightly, Nimble, and RelateIQ, which Salesforce.com acquired earlier this year.
“Little attention has been paid to what CRM really can provide (the R stands for relationships, after all) — we know this is a huge market ripe for the perfect platform — and our user adoption so far proves it,” cofounder and chief executive Zvi Band wrote in an email to VentureBeat.
Now Contactually has more money to spend on sales and marketing. The startup also plans to enhance its mobile offerings, as well as higher-level services for managers to use. And more generally, Band wants to see Contactually get smarter.
“Long term, we see a lot of opportunities in providing more intelligent recommendations,” Band wrote. “Contactually already provides users with the right recommended actions at the right time, and we know that with the data we have on hand, we can only increase that.”
Contactually started in 2011 and is based in Washington, D.C. It claims 7,500 customers, including KWNYC and First Team. The startup’s service connects with Google Apps and other email services in order to stay updated on the status of relationships, so employees don’t have to log in and do that manually.
Around 45 people work for Contactually today. The headcount will double within a year, Band wrote.
Investors in the new $2 million funding include Gil Penchina’s AngelList Syndicate, Boston Seed, Crystal Tech, Middlebridge Partners, Middleland Capital, Point Nine Capital, and 500 Startups.