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Expanding beyond apps into hardware for the first time, Plume Labs today unveiled a personal air quality monitor that taps into the company’s artificial intelligence system.

Dubbed Flow, the device will cost $199 but is now available for preorders at a reduced price of $139. Flow​ ​extends Plume’s original AI-powered app that delivers real-time information about pollution levels to help users avoid the health hazards associated with fluctuating particulate levels.

In addition, data collected from Flow feeds back into Plume’s larger dataset, which is drawing information from government pollution sensors around the world.

“At a time of crisis, when the environmental agenda is under question, Flow can help citizens take their environmental health into their own hands,” said Plume CEO and cofounder Romain Lacombe in a statement. “With personal sensors, actionable advice, and crowdsourced data, we can arm people and communities with the tools to tackle the dramatic urban air pollution crisis — and help all of us find clean air, together.”

Read more: With air pollution app, Plume Labs wants to prove that big data and open government can save lives

Plume, originally based in Paris, was founded in 2014 by Lacombe and David Lissmyr. Last December, the company raised $4.5 million in venture capital. It also recently launched its API to let third parties tap into its pollution forecasting system. Plume is now based in San Francisco after participating in the Stanford University startup accelerator program StartX over the summer.

While the company has been known for its app and AI work, it has been working on Flow for almost three years, in partnership with the Imperial College London. Flow was also created with the help of noted design firm Frog. Over the past three months, a prototype has been tested by volunteers in London to map that city’s pollution issues.

“Over the past three years, we have been perfecting Flow’s custom sensing technologies and environmental AI in partnership with renowned environmental researchers from institutions such as Imperial College London and France’s CNRS-LISA, to build the most comprehensive personal air quality tracking technology on the market,” said Lissmyr, in a statement.


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