Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
Apple’s work on augmented reality glasses appears to be shifting into a new phase this week, as a series of recent job postings and a reported leadership change suggest the company is actively working to bring a new AR/VR platform to market. Many of the new jobs have opened up over the last week, with a key product manager position appearing on Apple’s hiring site today.
On the hiring front, Apple has recently posted (via RoadtoVR) a large collection of new job openings calling specifically for AR and VR expertise, ranging from graphics, system UI, system frameworks, and software engineers to an AR/VR demo evangelist and the aforementioned product manager position. Collectively, the listings point to a wide range of needs at Apple — enough people to code and demonstrate the fundamentals of a new AR/VR platform, rather than just some basic apps — assuming, of course, that the new positions aren’t just duplicating those held by existing Apple employees.
The postings are notably within Apple’s Technology Development Group, an ambiguously named part of the company that has reportedly been working on augmented reality glasses, as well as a new operating system dubbed rOS. Interestingly, however, the job descriptions tend to refer to “AR/VR” rather than AR or VR alone, suggesting Apple may have decided to make one headset with both capabilities rather than focusing solely on AR.
While there’s been plenty of speculation about Apple’s progress in the mixed reality space, the company has offered no concrete assurances beyond hints that it will move beyond the capabilities of ARKit, its iOS augmented reality software toolkit. The company has prodded developers to begin working on iPhone- and iPad-dependent AR apps, seemingly with modest success despite continued efforts.
The 2nd Annual GamesBeat and Facebook Gaming Summit and GamesBeat: Into the Metaverse 2
January 25 – 27, 2022
However, a separate report from the Information yesterday suggested Apple has moved a particularly disciplined, demanding program management executive named Kim Vorrath into a leadership role with the augmented reality team. Vorrath’s name first surfaced years ago in a profile establishing her role as a finalizer of products — someone who corrals developers to meet internal deadlines and actually ship releases of iOS and macOS on time. Now, the report claims, Apple hopes she will bring “some order to the team developing a long-anticipated AR headset,” which might or might not be able to meet a previously suggested 2020 shipping timeline based on current progress.
Apple has also hired Nat Brown, a Valve VR team member and cocreator of Microsoft’s original Xbox, to a position that will focus “on all applications of graphics” across Apple platforms. It’s unclear whether Brown will continue to work on VR at Apple or have a more broad portfolio within the company, but a series of post-hire tweets suggested he loves working on “platform ecosystems and systems engineering,” bringing third-party developers to work on and improve hardware platforms, and is particularly interested in how “games and AR/VR push systems really, really hard.”
Last month, a questionable supply chain report suggested Apple had cancelled its AR headset project and disbanded the development team in May, following the early 2019 departure of former HoloLens creator Avi Bar-Zeev from the company. The project was first publicized by Bloomberg in 2017, at the time suggesting Apple hoped to ship the headset in 2020.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more